Experian UK & I and Peer39 have announced an expansion to their existing partnership to help advertisers more effectively reach their customers using richer data and insights. Experian’s additional UK Demographics and Purchase Affinity audiences, as well as its Mosaic [...]

PubMatic, una empresa tecnológica independiente que está dando forma al futuro de la cadena de suministro de la publicidad digital, ha anunciado hoy la ampliación de su colaboración con Trainline. Esta asociación integra capacidades tanto onsite como offsite, lo que [...]

PubMatic, azienda tecnologica indipendente che massimizza il valore per il cliente fornendo la supply chain per il digital advertising del futuro, annuncia l’espansione della sua partnership con Trainline. La partnership, che integra capacità on-site e off-site, permette ad agenzie e [...]

PubMatic, acteur indépendant dans le secteur des technologies de publicité digitale, annonce aujourd’hui le développement de son partenariat avec Trainline. Le partenariat intègre à la fois des fonctionnalités on-site et off-site, permettant aux agences et aux marques d'utiliser les données [...]

Covatic today (June 3rd, 2025) announced the launch of the Covatic Tag, designed to empower publishers, broadcasters, and media owners with streamlined access to premium audience data solutions.  The new Tag enables media organisations to deploy high-quality Covatic audiences with just [...]

PubMatic, an independent technology company shaping the future of digital advertising's supply chain, today (June 3rd, 2025) announced an expanded partnership with Trainline. The partnership incorporates both onsite and offsite capabilities, allowing agencies and advertisers to utilise Trainline's rich first-party data [...]

Nexxen, a global, unified advertising technology platform with deep expertise in data and advanced TV, today (April 24th, 2025) announced the launch of 'nexAI', a comprehensive suite of artificial intelligence (“AI”)-powered assistants and features, vertically integrated across the core pillars [...]

In our latest MadTech Sketch, Ciaran O'Kane draws out the pipes for data distribution... The recent acquisition of Lotame by Publicis raised a few eyebrows in ad tech circles. I'm not sure why, as it was a perfectly logical piece of M&A. [...]

Today's digest looks at fines over data consent practices, xAI's acquisition of X, and BBC abandoning its plan to introduce ads to podcasts. Apple Fined €150 Million Over iOS Data Consent Practices Apple Inc. has been fined  €150m (£124m) by France’s [...]

Eight months on from Labour’s victory in the UK’s last general election, how has our ad tech ecosystem been impacted? We examine the changes introduced by Keir Starmer and his party, as well as the industry’s trajectory for the near [...]