OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today (17th September, 2025) announced the launch of a proprietary capability enabling buyers to receive automated discounts from curation and tech partners directly within OpenXSelect™. This offering helps brands [...]

Axeptio, spécialiste de la gestion du consentement reconnu à l’international, et TAGGRS, solution server-side de référence basée aux Pays-Bas, annoncent un nouveau partenariat visant à offrir aux marques un environnement de tracking fiable, performant et conforme aux réglementations internationales.  Ce rapprochement [...]

Axeptio, a renowned consent management platform (CMP) used by brands worldwide, and TAGGRS, the premium Netherlands-based server-side solution, have announced a new partnership to empower marketing teams and give brands a reliable, high-performance, and fully compliant tracking environment that meets [...]

Freddie Turner, managing director, Chalice AI EMEA, looks at the power of bringing your own AI layer in your business… In 2025, advertisers don’t just need AI - they need AI that comes to them. Too many "AI-powered" solutions still require [...]

In her latest column, Shirley Marschall takes a look at the rise of AI as a targeting tool, and intelligence-grade analytics...

In today’s Digest, we cover Google striking an AI news deal with AAP and the PPA calling for CMA oversight of Google AI search. We also discuss the UK dropping its bid for Apple user data as well as ChatGPT’s [...]

Piwik PRO, a privacy-first analytics platform provider, has opened a new regional data centre in the United Arab Emirates to better serve customers across the Middle East and North Africa (MENA). This launch enhances the company’s global hosting network, which [...]

Piwik PRO, a leader in privacy-focused analytics and data activation solutions, is introducing a new pricing model to deliver enhanced value and privacy compliance. Beginning August 4, 2025, Core plan users will transition to the new Business plan, starting at [...]

In today’s digest, we cover YouTube’s ad revenue nearing $10bn while it decides to drop its Barb subscription, the UK putting tech giants’ age checks to the test, and Southeast Asia becoming TikTok’s largest ad audience.

Axeptio, acteur international de référence dans la gestion du consentement, annonce l’acquisition de CookieCode, solution néerlandaise reconnue pour son réseau d’agences partenaires en Europe du Nord. Cette opération stratégique marque une nouvelle étape dans la croissance internationale d’Axeptio, après l’ouverture [...]