EQUMEDIA, the premier independent media agency in Spain, has started working with Silverbullet, one of the world’s most specialised companies in the management, modelling, and activation of advanced data and digital solutions. Through its innovative 4D Context Outcomes Engine, based [...]

Defined by Ciaran O'Kane, CEO at ExchangeWire, MadTech Middleware companies offer technology for use by the service layer in the privacy-first era; are more SaaS-based and less managed; are independent of big tech platforms; and have occurring rather than recurring [...]

Retail media is one of the most talked about emerging areas within the media and marketing industries. For those yet to be introduced to the space, retail media describes advertising sold within digital properties in which products or services are also [...]

In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: Amazon’s stock reaches best single-day gain in 7 years; Facebook makes - and then downplays - threats to [...]

InGamePlay brand advertising platform, AdInMo, and on-device contextual intelligence platform NumberEight have announced their partnership to drive privacy-first personalisation for in-game advertising.  AdInMo’s InGamePlay brand advertising platform enables immersive brand experiences, where ads are seamlessly integrated directly into gameplay and do [...]

In today's ExchangeWire news digest: Microsoft pledges to play fair to secure USD $75bn (£55bn) Activision deal; AdTech consolidation reaches 29%, as TikTok doubles ad spend; and IDG Comms purchases Selling Simplified.   Microsoft Promises to Play Fair to Secure Activision Deal Microsoft has pledged open [...]

Adform, the only global, independent, and fully integrated advertising platform built for modern marketing, has released  ID Fusion – an advanced engine built to help marketers future-proof their campaigns in a first-party ID world. The first of its kind to activate [...]

In the eleventh article in ExchangeWire's 2022 Predictions Series, and following on from part 1, we hear from more industry figures about what's in store for publishers and first-party data this year.   Publishers will focus on facilitating well-informed consent, conveying the [...]

In the eighth article in ExchangeWire's 2022 Predictions Series (and the first of its own two-parter), experts from across the industry share their thoughts on what 2022 holds for publishers and first-party data.   Bolstering the value of first-party data will help [...]

Since Google’s June announcement that Chrome would be delaying its third-party cookie phase-out, many marketers now have more time to prepare. Following Google’s announcement, Criteo – the global technology company that provides the world’s leading Commerce Media Platform – surveyed UK [...]