ExchangeWire rounds up some of the biggest stories taking place over the last seven days, and in this week's edition: WPP takes a chunk of comScore; AOL results prompt mixed response; SpotXchange moves into the Netherlands, and more. WPP takes 15% [...]

The Echo Chamber is a regular column, penned by Ciaran O'Kane, on all things adtech, mar tech and programmatic. Programmatic advertising continues to be dominated by desktop retargeting, gaming DR, and soft brand metrics. However, there does seem to be a [...]

We're only eight months away from the world's oldest and largest programmatic event, ATS London. This year we will be hosting ATS London again in the Queen Elizabeth Hall, Southbank Centre. ATS London is the only major international programmatic event that [...]

ExchangeWire explores how brands are leveraging their own intent data, and building advertising businesses of their own. Asda revealed last month that it was to further monetise its vast swathes of consumer data by allowing suppliers to serve ads to users [...]

The Echo Chamber is a regular column, penned by Ciaran O'Kane, on all things ad tech, mar tech and programmatic Advertising technology is the blood and guts of content monetisation on the internet. For most, it is unglamorous and bereft of [...]

In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and in this week's edition: WeChat ads go live with major brands; Most Spotify users in AU happy to receive ads; Japan, [...]

'Big data', may be one of the key buzz phrases in contemporary ad tech and march circles, but its increasing use by big business brings with it a growing sense of public unease, as an increasing number of people practising [...]

Celina Burnett, partner at WPP agency Ohal, and the latest ExchangeWire columnist, explains how a holistic approach to measurement is crucial to bringing analytics to the heart of marketing. Marketers are investing more in data and analytics than ever before to [...]

ExchangeWire rounds-up some of the biggest stories in the European ad tech scene, and in this week's edition: Asda preps ad exchange launch; Shazam rated as Britain's first $1bn tech firm; Facebook & Havas ink global Atlas deal; UK bodies [...]

Singtel is beefing up its advertising platform to glean better insights from its pay TV audience and offer marketers more effective customer targeting.   Contrary to common perception, the Singapore telco believes television is not an outdated advertising platform, but one [...]