Brand safety has become a top priority for advertisers globally. Especially in the age of digital and programmatic advertising, brands often lack the ability to control where on the internet their ads appear ⁠— and the necessary background information to [...]

In today's ExchangeWire news digest: the CPRA passes into law thanks to a narrow majority; Netflix trials a new linear channel in France; and Apple introduces "nutrition labels" to make apps' privacy policies clearer.   CPRA passes vote The people of California have [...]

In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: the EU Commission prepares to present new legislation that will curtail the dominance of Big Tech; research by dentsu international [...]

In today's ExchangeWire news digest: research by dentsu international has found that the misuse of personal data is the number-one source of consumer distrust in APAC; Mediabrands agency Reprise launches global ecommerce unit, Reprise Commerce; and Trimantium GrowthOps appeals to [...]

Gutefrage.net, die größte Beratungs-Community in Deutschland, integriert sich mit ID5, der unabhängigen Identitäts Lösung für digitale Werbung, um eine 'cookieless' Identifizierung zu ermöglichen. Marken und ihre Agenturen, die Universal ID verwenden, werden in der Lage sein, in Browsern, in denen [...]

Lotame, the leading global provider of data enrichment solutions to drive customer insights and turn personas into addressable advertising, today announced the launch of Lotame Panorama ID, the first global, people-based identity solution for a cookieless open web. Powered by Lotame’s [...]

Adverity, a leading marketing data intelligence platform, is recognised in the 25 September 2020 report titled, “Cool Vendors in Marketing Data and Analytics” by analysts Lizzy Foo Kune and Ethan Budgar at Gartner. Part of the Cool Vendor series, which is designed [...]

With the goal of understanding the consumer journey and helping brands measure the impact of their media on consumer spending, VDX.tv has partnered with Rippll, a leading independent attribution company. Rippll works with major banks in key global markets to provide [...]

The removal of third-party cookies is set for early 2022. District M has launched an infographic that explores how to get ready for a world without cookies. This change, announced by Google, is scheduled for early 2022 and will impact [...]

Zefr, the leading contextual data platform for brands and agencies, has partnered with YouTube to provide a Brand Safety and Suitability Measurement solution, which will be developed and rolled out throughout the course of 2021. This product will provide clients [...]