ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Impact Radius buys Forensiq; Snapchat Partners with Oracle; Twitter targets via emojis; Partnership between Uber and Factual; and New C-level additions at [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Marketo is snapped up by private equity firm; Facebook retires LiveRail; DoubleClick connects advertisers and marketing experts; Adsquare partners with Adelphi; and New partnership [...]

ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Facebook Audience Network Sells Video Ads; Twitter Ads in External Feeds; SAP introduces media exchange; Dynamic Email Retargeting by Criteo; More Transparency [...]

Data holds incredible power; but are we the victims of our own success with how this data is put to use? ExchangeWire speak with Chris Pitt (pictured below), head of marketing, Vertical Leap, who argues that we are in the middle [...]

Now & Next is a feature written by the ExchangeWire Research team. Every four weeks, we review the latest research, provide impartial insight and analysis of current trends and provide predictions for the future of advertising and marketing technology. This feature [...]

Data-driven targeting is an extremely effective way to achieve marketing objectives. However, is it causing marketers to limit their reach, to a point where they're losing out on hitting their KPIs? Lisa Menaldo (pictured below), managing director UK, Sublime Skinz, [...]

What do marketers have to consider when buying data, modelling audience segments, and selecting the right platform? In this piece on mobile audience data handling, Tom Laband, CEO AdSquare (pictured below), addresses marketers who are unsure how to approach audience targeting; [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Self-serve TV ad-buying solution by AOL; Gameloft and Mediasmart partner up; Strategic partnership for Ligatus and AppNexus; Bob Lord joins IBM; Exterion [...]

Marketers are often tired of hearing that they can't operate an effective marketing strategy without properly leveraging their first-party data through a DMP technology. However, are the marketers that have jumped on board making the most of their investment? Ahead [...]

Audience segmentations within DMPs are not afforded the same level of verification or validation as exists across brand safety, quality of inventory, or demographic targeting. However, accountability for the veracity and performance characteristics of DMP audiences should be as important [...]