Adelaide Leads Groundbreaking Attention Measurement Study in Amazon Ads DSP
Adelaide, the leader in attention-based media quality measurement, has released a groundbreaking study with consumer health company Haleon and its media agency, Publicis, demonstrating the positive effects of high-attention placements on full-funnel business outcomes. This project will be presented at Adelaide’s [...]
Publishers Can Remove up to 30% of Ad Requests with Efficient Bid.
Sparteo, a cutting edge ad tech solution for publishers is sharing the impactful results of an existing innovation – Efficient Bid. This cutting edge in-house technology represents substantial progress in the realm of digital advertising efficiency, enhancing SSP/DSP (supply-side platform/demand-side platform) [...]
Warning: include(partials/pager.php): Failed to open stream: No such file or directory in /app/wp-content/themes/ew-com/index.php on line 97
Warning: include(): Failed opening 'partials/pager.php' for inclusion (include_path='.:/usr/local/lib/php') in /app/wp-content/themes/ew-com/index.php on line 97
Follow ExchangeWire