DSP

  • AT&T Buys Time Warner; Criteo Launch Predictive Search

    ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: AT&T acquire Time Warner; Predictive search by Criteo; Support for DigiTrust; MediaMath integrat with AdX; DAX Listener ID; Vertical video by Teads; Visual IQ buys Refined Labs; and Neustar focuses on European expansion.

    AT&T buy Time Warner for USD$85bn

    Massive take-over in the media sector: telecommunications provider AT&T buy Time Warner, securing content that includes the the famous Hollywood studio, as well as news station [...]

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  • China Needs DSPs That Are Independent of Publishers

    There is much confusion muddling China’s ad tech market and shaking marketers’ confidence in programmatic, which can only be resolved with transparency and clarity about the benefits that a robust system can bring to the local industry.

    Speaking to ExchangeWire in a phone interview, iPinYou’s co-founder and CEO Grace Huang revealed that some market players were taking advantage of misconceptions and positioning themselves as DSPs or DMPs, but lacked the ability to deliver in terms of performance.

    “That’s destroying the market, [...]

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  • TV Leading Ad Platform in Mongolia; Agency Startup Eyes Vietnam Market

    In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: TV leading ad platform in Mongolia; Agency startup eyes Vietnam market; comScore to offer digital measurement in Indonesia; Essence opens up in India; and The Trade Desk hires former PubMatic APAC exec.

    TV leading ad platform in Mongolia

    TV is the dominant advertising platform in Mongolia; although, online and social are growing rapidly and remain largely untapped.

    According to a [...]

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  • TubeMogul: China Marketers Misguided by Local DSP Players

    With DSPs in China wearing multiple hats and operating key functions across the ad stack, local brands often end up unaware about where, or how, their dollars are being spent.

    Amid this environment, company executives from TubeMogul are urging marketers in the country to better understand what programmatic can do for them and the need for transparency.

    The ad tech vendor last week officially announced its presence in China, where it operated a sales outfit in Shanghai as well as an engineering [...]

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  • The Trade Desk Files for IPO; New Anti-Fraud Certification from JICWEBS

    ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: The Trade Desk prepares for IPO; Anti-Fraud Certificate by JICWEBS; Google goes anti-pop-up ad; The Independent’s digital-only success; New market transparency tools by AppNexus; Adelphic and Grapeshot integrate; Sizmek and Fuisz work on ‘hot spots’; and Index Exchange powers Time Inc. header bidding. 

    The Trade Desk goes public

    Demand-side platform provider The Trade Desk is preparing for their IPO. In the course of admission to listing, [...]

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  • Current Viewability Standards Don’t Equate to Effectiveness: Q&A with Meetrics & Platform161

    Today (22 August), Meetrics and Platform161 have announced a partnership to offer a new dimension in guaranteeing viewability at a pre-bid level. The integration of Meetrics’ Ad Attention Solution into the Platform161 DSP means that for the first time ever it’s possible to guarantee viewability within a DSP. Clients will be able to bid on much higher viewability targets through combinations of three viewable minimum areas: 50%, 75% and 90% of pixels in view, as well as four minimum duration [...]

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  • Pinterest Video Ads; Lotame Unlocks Data

    ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Pinterest launches video ads in US and UK; Lotame unlocks data; AOP and The Media Trust partner; Cloud-based SaaS-platform for SourceKnowledge; Adelphic DSP brings behaviour-centric cross-channel solution; and OpenX simplifies header bidding.

    Pinterest pushes video ads

    Video ads first emerged on Pinterest last autumn. Now the virtual pinboard takes the next step and introduces promoted video ads – gif-like ads that run silently but [...]

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  • Facebook Goes Anti-Ad Blockers; AppNexus Launches Enterprise PreBid

    ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Facebook want to combat ad blockers; Enterprise header bidding solution by AppNexus; Less ad blocking in Germany; Solid quarter for YuMe; and Pixalate partners with MobFox.

    Facebook take anti-ad-block measures

    Facebook want to protect their ad revenue, at the risk of putting off their users. The social network is planning to make ads look indistinguishable from user content in a bid to hamper ad-blocking technology.

    The network, thus, [...]

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  • Sizmek Changes Ownership; Sonobi Drives European Expansion With New London Hub

    ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: USD$122m price tag for Sizmek; Sonobi establishes London hub; GroupM predicts USD$1 trillion global marketing spend for 2017; Factual and MediaMath partnership; Top ranking for OpenX app and inventory; More data for SpotX; and News Republic bought up by Cheetah Mobile.

    Sizmek acquired by Vector Capital

    Big news from ad management platform Sizmek: The ad tech provider has been acquired by a private equity company. [...]

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  • Rubicon Project Revenue up 33%; Rocket Fuel's Struggle Continues

    Yesterday (2 August), Rocket Fuel (the ad network desperately trying to transform itself into a software company) reported a loss of USD$16.7m (£12.53m) in second quarter ended 30 June, 2016.

    Highlights

    – Platform Solutions grew significantly year-on-year, representing 18% of GAAP revenue in the second quarter, versus 6% in last year’s second quarter. Media Services was 82% and 94%, respectively

    – Top Customers: revenue from top 50 customers was 53% of total revenue, compared to 47% in the second quarter of fiscal year 2015

    – Revenue [...]

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