Azerion Achieves PRIVO COPPA Certification for its Kids Marketplace

by ExchangeWire PressBox on 10th Jun 2026 in News

Azerion, one of Europe's leading digital advertising and entertainment media platforms, today (10th June, 2026) announced that its Kids Marketplace has achieved COPPA certification through PRIVO a globally recognised FTC approved COPPA Safe Harbour certification authority, providing independent third-party validation that the platform operates according to globally recognised standards for child-directed advertising and privacy protection.

The certification represents an important milestone for Azerion's Kids Marketplace, independently confirming the robust privacy, safety, and compliance standards that have been embedded within the platform since its inception. Rather than introducing a new compliance framework, the certification serves as external validation of the privacy-first architecture that has long underpinned Azerion's approach to children's digital media and advertising.

A timely validation in a rapidly evolving regulatory landscape

The announcement comes at a pivotal moment for the industry. As regulators around the world continue to strengthen children's privacy protections and increase enforcement of standards governing data collection from minors, advertisers face growing pressure to ensure their media investments align with evolving regulatory requirements. At the same time, children's digital media consumption has fundamentally shifted toward highly immersive and interactive environments, with gaming emerging as the dominant form of entertainment for younger audiences.

These developments have heightened the responsibility of media owners and advertising platforms to provide safe, transparent, and compliant environments where brands can engage young audiences without compromising privacy.

A premium, secure destination for brands engaging the family unit

Azerion's certified Kids Marketplace enables advertisers to reach children and families within highly engaging, contextually relevant environments while operating in a privacy-first framework that minimises data-related risks. The certification provides brands, agencies, and media buyers with independent assurance that compliance, child safety, and brand protection are built directly into the platform's technology and operations.

Kim vanTeunenbroek, global commercial director kids & gaming at Azerion, commented: "The future of kids and family advertising is built on trust, transparency, and a privacy first environment. We see this as more than just a compliance milestone; this independently validates the strict safety and privacy standards we have built into our Kids Marketplace from day one. Compliance is not new to Azerion, this certification simply gives advertisers external validation and total confidence that they are entering an ecosystem designed with privacy and kids safety at its core. As regulations and expectations continue to evolve, we believe trusted, child-appropriate media environments will become increasingly important for brands looking to engage kids and families responsibly. Keeping young audiences safe is a non-negotiable priority and this validation ensures brands can continue to engage kids and families responsibly within trusted, future-proof media environments."

"We applaud Azerion for taking the steps to build a privacy safe ad solution for child directed and family services. It’s important for online services to be able to monetise as without revenue generation many children’s experiences would not survive. It is even more important to engage children without exploiting their data and this kid-safe marketplace does just that," said Claire Quinn, chief privacy office, PRIVO.

By achieving PRIVO COPPA Safe Harbour certification, Azerion further strengthens its position as a premium destination for brands seeking responsible, privacy-conscious engagement with kids and family audiences. The certification reinforces the company's commitment to delivering trusted advertising solutions that balance effective audience engagement with the highest standards of child safety, privacy, and regulatory compliance.