Carolyn Bollaci is MediaMind’s Country Manager for Australia and New Zealand. Here she discusses why it's key for advertisers to deliver rich, engaging and optimised ad experiences to consumers, wherever they are in the digital space.
Bollaci also talks [...]
Marc Lomas is the Commercial Director of Cadreon Australia, here he talks about the recent launch of the Cadreon Video Marketplace and how the demand for online video is growing rapidly from both consumers and advertisers in the Australian market. [...]
AppNexus has announced the launch of its App Marketplace, as it looks to establish itself as the leading open platform for application distribution. The "App Marketplace" is now allowing ad tech companies to build applications and distribute through the [...]
It’s fair to say that the digital sector is one of the few industries that are faring pretty well despite the current tough economic times. And where you find an industry enjoying 27.5% year on year growth, you’ll almost [...]
Yann Le Roux is the Co-Founder at Matiro. After his appearence at ATS Paris, Le Roux gives a high-level overview on the growth of the data-driven display marketplace in France. How has the French data-driven display market evolved over the past [...]
Volker Ballueder is VP International Sales, mexad Ltd. Here he gives some some insight on where he thinks RTB is pushing the industry. Without wanting to get sentimental, we are nearly at the end of the year. Q4 is upon [...]
Ben Barokas, CEO and Co-Founder of Admeld on being a sell-side platform (SSP) for premium publishers and why Australian publishers are moving so rapidly to solve the same fundamental challenges other markets have faced.
Barokas also discusses the dynamics of the [...]
James Zipeure, Chief Operating Officer for VeNA (Video and Entertainment Network Asia) on how video and social gaming % growth in some APAC markets is outstripping all other digital channels. He talks about how VeNA’s business model actively embraces [...]
Nerissa MacDonald, Director of Trading, EMEA at MediaMind gives her overview on last week's ATS Paris event.
Last week saw the inaugural launch of ATS Paris, a first of its kind for the French market. With an attendance of [...]
Improve Digital released its new eco-system map for Europe. There is huge growth in the number of new companies on the map - compared to last year's iteration. Let's just say those boxes are getting very snug. [...]
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