Joe Zawadzki, CEO and Co-Founder of leading enterprise DSP, MediaMath, has been confirmed to speak at ATS London on Tuesday, September 20. Zawadzki is a leading thinker and innovator in the data-driven display space - and his keynote will focus [...]
Jordan Khoo, MediaMind’s Regional Director for APAC, discusses how DG and MediaMind bring the ability to traffic online and TV video assets through one vendor, the strong growth of video and mobile in the region and the challenge of scaling [...]
Innity is an ad network with a self-service media platform. Arshan Saha, Regional Director, SEA, Innity discusses the challenges and opportunities in an evolving landscape and how ad exchanges and RTB will introduce efficiencies into the market. Here he [...]
Innity is an ad network with a self-service media platform. Arshan Saha, Regional Director, SEA, Innity discusses the challenges and opportunities in an evolving landscape and how ad exchanges and RTB will introduce efficiencies into the market. Here he also [...]
Brian O'Kelley, one of the most revered figures in the burgeoning exchange space, is making his first UK keynote speech for nearly six years at ATS London on Tuesday, September 20. O'Kelley, CEO and Co-Founder of AppNexus, will deliver [...]
The marketers' strategy around display continues to evolve as they move into the automated channel. Here Jamie Jaggard, Head of Consumer Marketing, Zoopla Ltd, discusses real-time buying, attribution modelling and the post-view impression window
As a marketer what do you [...]
There's been a lot of discussion around whether or not the big five Australian publishers would trade with DSPs and agency trading desks. In recent weeks Fairfax has indicated that they will not be making inventory available through the [...]
There's been a lot of discussion around whether or not the big five Australian publishers would trade with DSPs and agency trading desks. In recent weeks Fairfax has indicated that they will not be making inventory available through the automated [...]
European publishers are nervous. Extremely nervous. They know change is in the air but are not quite sure what to do about it. On the one hand they have a behemoth technology player, who has a massive [...]
Stuart Spiteri Head of Media Platforms, Asia Pacific, Google talks about the growth in Ad Exchanges across the APAC region, how agencies, advertisers are getting on board and how automated buying can increase publisher yield up to 188% more than [...]
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