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  • Glow Merges with ADTZ; Inneractive Snapped Up by RNTS

    ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: London-based Glow merges with Spanish ADTZ; RNTS buys Inneractive; EU releases more details on 'Privacy Shield'; UK cultural secretary slams ad blocking; Facebook faces German anti-trust [...]

  • £416.2m Digital Revenues in 2015 for Publishers; Use of Ad Blockers Rises

    ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: £416.2m digital revenues in 2015 for UK publishers; use of [...]

  • How Can EU Ad Tech Companies Crack the US Market?

    Expansion into the US is an aspiration for many budding ad tech companies that have put down roots in EU markets. But, with cross-border barriers to entry and stiff competition in the home market, how can these EU ad techs [...]

  • Google AMP Use in Europe; Rubicon Project Financial Results

    ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Google AMP is here; Rubicon Project returns profit in 2015; Bidder for App by OpenX; xAd releases ad-buying tool; and Teads reports [...]

  • Is Network-Level Ad Blocking a Lose-Lose Situation?

    On Friday (19 February) the mobile network operator (MNO) Three delivered the news that, in partnership with Shine Technologies, it would introduce network-level ad blocking to all customers in the UK and Italy. Cue gasps and shaking of heads across Europe – [...]

  • Cisco Invests £7.5m in Adbrain; Vertical Video Ad Format for Teads

    ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week's edition: Adbrain receives investment; Teads introduces vertical video ad format; AppNexus plans programmatic outstream video marketplace; Paul Childs joins Smadex; and Adsquare adds new [...]

  • It's Not Just UK Ad Tech Businesses Being Failed by Venture Capitalists

    ExchangeWire recently published a piece on the subject of how venture capitalists are failing UK ad businesses. This prompted a lot of discussion; in particular how this issue isn't just limited to the UK, but is prevalent across all of [...]

  • USD$1bn Revenue for Criteo; Bowman to Head Intelligent Optimisations

    ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Criteo crosses USD$1bn (£690m) threshold in revenue; Tom Bowman joins IO; Opera becomes Chinese; Improve Digital invests and expands; LinkedIn retires its ad [...]

  • Ad Viewability Falls Across Europe; Digital Political Ads More Influential Than TV Ads

    ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Online ad viewability drops across Europe; Political ads more influential [...]

  • New EU-US Safe Harbour Agreement; Admedo Secures USD$6m in Funding

    ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: New Safe Harbour deal between EU and US; Admedo closes funding round; Widespace bags  €15.8m in funding; IBM buys creative agency; and Telenor [...]