Turn Cloud Marketing Platform Expands Mobile Advertising Features Turn expanded last week the cross-channel capabilities of its Cloud Marketing Platform with the introduction of new mobile advertising features in Turn Campaign Suite and dedicated support for mobile advertising campaigns in the [...]

Infectious Media today released its Insight Report looking into the Spring 2012 online advertising trends. It details how advertising prices through the RTB ad-exchanges are shifting across Europe, in addition to other trends impacting online advertisers. The report offers opinions [...]

Rocket Fuel Secures $50 Million in Funding to Fuel Global Growth Rocket Fuel, a leading provider of artificial intelligence advertising solutions for digital marketers, announced it has secured $50 million in new financing. The round was led by long-term Rocket Fuel [...]

In an interview with ExchangeWire and Adzine, AppNexus CEO, Brian O'Kelley, discusses the evolution of digital advertising in Germany, and the growth of RTB, as well as data-driven media buying, in Europe's biggest online ad market. Brian O'Kelley, AppNexus CEO, will [...]

The sales house used to be the predominant way of creators of content connecting with buyers of media space. The sales house was the ultimate middleman, effectively a broker between two parties. It inspired a new generation of middlemen, namely, [...]

myThings' Global Expansion Continues Following Recent $15m Investment myThings, a global personalised display ad solutions company, announced this week that it has expanded its operations in the U.S. and Latin American markets, in addition to Japan, Turkey, Poland and the Nordics, [...]

Dutch Response to Cookie Regulation Netherlands Unprepared in the Wake of "Fast" Cookiewet Implementation Webwereld.nl by: Andreas Udo de Haes Despite years of wrangling and preparation, almost no Dutch site meets cookiewet (cookie regulation) guidelines since they were put into effect. As of last [...]

Ad Tech Goes Mainstream with Turn’s Mad Men TV Advert A primetime commercial which screened Sunday during Mad Men’s U.S. season finale as part of a global online advertising campaign is set to illustrate how much advertising has changed since Don [...]

Weborama announced yesterday that it was acquiring Datvantage, a data management solution, for an undisclosed figure. The acquisition might well signal the start of a wider consolidation in the European ad tech space. Here Weborama CEO, Alain Levy, and Datvantage's [...]

RTB and programmatic buying are quite nascent in the Nordics.  At last week’s ATS Stockholm there was much discussion about where to begin and how to edge the region into the forefront of an already established global RTB environment. INTRO: The [...]