Purpose-powered ad platform Good-Loop has launched a free tool that allows advertisers to measure the environmental impact of their digital ad campaigns. Good-Loop’s carbon calculator enables brands and media agencies to calculate the carbon footprint of their online ads, helping to [...]

Advertisers can now track and offset the exact carbon cost of their digital campaigns in real time using a new ad tracker launched today by ad tech company Good-Loop. The purpose-powered platform’s Green Ad Tag, which can be wrapped into any [...]