Is this the beginning of the end for big ad spend on Musk’s X? “Go f*** yourself.” Advertisers everywhere will clearly remember Musk’s brusque, profanity-laced response to the news that advertisers are leaving X, marking the beginning of a period of [...]

On today’s ExchangeWire digest: Disney, Fox & Warner Bros to Launch Joint Sports Streaming Service; IAB Releases Analysis of Privacy Sandbox for Public Comment; Subscriptions & Audio To Drive Biggest Growth for Publishers  Get your popcorn ready for the streaming wars [...]

Integral Ad Science, a leading global media measurement and optimisation platform, today announced that its AI-driven Total Media Quality (TMQ) Brand Safety and Suitability Measurement product is now generally available across Facebook and Instagram Feed and Reels. IAS’s new post-bid Brand [...]

On today’s ExchangeWire digest: Meta & Amazon Report Surging Profits; Threads Users Rise to 130 Million; YouTube Remains Online Video Leader  Big tech is reporting big, big profits. Meta shared a solid performance report for Q4 2023, posting a 25% year-on-year [...]

On today’s ExchangeWire digest: Instagram Reels Outperform TikTok for Brand-Owned Video Content; UK Supreme Court Confirms AI Can’t be Named as Patent Inventor; AUS Proposed Ban on Gambling Ads Met with Resistance  As we near the end of the year, you [...]

This week: Ad spend forecasts; The ANA investigates ad spend transparency; Meta faces EU €550m lawsuit in Spain…  Ad spend has been a major topic of the week. Magna released its latest global ad spend forecast for this year, estimating an [...]

On today’s ExchangeWire news digest: Sky to launch contextual targeting ads; Meta faces €550m lawsuit in Spain; Publishers hesitant about Threads… Sky to launch contextual targeting ads  In the coming year, Sky will begin trialling contextual targeting ads, which will allow brands [...]

In today’s ExchangeWire digest: Meta’s ad-free service targeted in EU complaints; US judge blocks TikTok ban in Montana; Advertisers unlikely to return to X… Meta’s ad-free service targeted in EU complaints  Meta’s advertising-free subscription service for Facebook and Instagram, currently being rolled [...]

This week: Meta challenges EU’s digital rules; YouTube cracking down on AI-generated videos; Nepal to ban TikTok This week has been a big one in terms of crackdowns and their defiances. YouTube announced a crackdown on the use of AI-generated videos [...]

In today’s ExchangeWire digest, Meta challenges EU’s digital rules; Microsoft unveils custom AI chips; Amazon to sell products directly through Snapchat ads  Meta challenges EU’s digital rules  Meta is the first company to publicly challenge the EU’s Digital Markets Act. Within the [...]