Header Bidding

  • Mobile Web Header Bidding Impressions Grew 285% YOY

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  • APAC Publishers Dragged Down by SSP Codes

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  • Publishers Need a Tech Stack Built for Video: Q&A with Dvir Doron, Cedato

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  • ATS SG 2017 Debates Threat of Consultancies & Working with Walled Data Access

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  • We Don’t Take 3rd-Party Fees from Publishers for Impressions We Buy: Q&A with Marc Grabowski, Criteo

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  • APAC Agencies Must Be More Than Just Media Buyers

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  • Hindsight is 20/20: Examining the Unintended Consequences of Containers

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  • Mobile Header Bidding eCPMs Jumped 55% YOY

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  • Header Bidding for Video Makes Sense: Q&A with Eric Hoffert, AppNexus

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  • APAC Publishers Gain Control with Header Bidding, but Must Mind the Pitfalls

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