Overwolf, the leading in-game advertising platform and creator ecosystem for PC gaming, has been selected to join Adelaide’s new AU Ecosystem, an exclusive group of 40 premium publishers that includes The New York Times, Spotify, and The Wall Street Journal. This [...]

iion, the platform that unlocks seamless advertising across the entire gaming ecosystem, has expanded its long-term partnership with Wooga, a leading mobile game developer, by integrating the premium inventory of their game June’s Journey through Amazon’s Transparent Ad Marketplace (TAM). [...]

adWMG, a leading game monetisation and promotion platform, is thrilled to announce a new partnership with Gadsme, a global leader in non-intrusive in-game advertising technology for mobile games.  Through this collaboration, adWMG will provide its Xbox and PlayStation clients with access [...]

Since its conception in 2016, Mistplay has grown to be the leading rewards programme for mobile gamers, pioneering the rewarded play industry for publishers worldwide. Today, (May 21st, 2025), it’s expanding its product suite to include LoyaltyPlay, a gaming reward [...]

Since its foundation in 2016, Mistplay has powered the leading rewards-based user acquisition platform for mobile gamers, delivering high-LTV players at scale through its proven rewarded play model. Today, (May 21st, 2025) we’re thrilled to announce the long-awaited release of [...]

PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, has released the findings of its report on the mobile game advertising sector in Southeast Asia, titled Game On! The Key to Successful Mobile Game Advertising in [...]

In today’s Digest, we discuss the launch of Netflix’s in-house ad tech suite across EMEA, Roblox’s in-game merch sales, and Warner Bros. Discovery's launch of WBD Storyverse. Netflix to Launch In-House Ad tech Suite Across EMEA Netflix will begin rolling out [...]

NumberEight, a global leader in privacy-first, ID-less data solutions, today (May 8th, 2025) announced a strategic partnership with Odeeo, the leading in-game audio platform.  This collaboration integrates NumberEight’s Affinity Audience solution into Odeeo’s high-performance in-game audio inventory, unlocking new opportunities for [...]

iion, the platform that unlocks seamless advertising across the entire gaming ecosystem, has integrated Azur Games’ expansive mobile game portfolio into its platform through Amazon’s Transparent Ad Marketplace (TAM). The collaboration enhances access for advertisers looking to engage Azur’s massive [...]

Axis, a global programmatic platform that connects advertisers and suppliers, and AdInMo, the pioneering in-game advertising platform, have entered into a partnership to enhance the landscape of programmatic in-game advertising. This collaboration aims to deliver exceptional value to advertisers and [...]