"Programmatic has democratised live sport": Q&A with John Matthews, Foxtel Media
Charlotte McEleny talks to Foxtel's Executive Director of Advanced Advertising about the power of programmatic for live sports, and the fine line between ad innovation and audience experience...
Anzu & Amelore Partner to Bring Programmatic In-Game Advertising to PC Hit Slappyball
Anzu.io, the world's most advanced in-game advertising company, today (27th April 2022) announced its successful integration and ongoing partnership with Amelore, the game developer behind Slappyball. This means advertisers can now programmatically run non-disruptive in-game banner and video ads within [...]
Former Yahoo Director Chris Vincelli Joins Anzu as VP Business Development
Chris Vincelli joins in-game advertising company Anzu.io as the new VP business development. Vincelli will be working alongside Anzu’s newly-appointed EVP business development and in-game advertising veteran Guy Ben-dov Vincelli has been establishing premium publisher partnerships within global companies for the [...]
Entravision & Anzu Announce Exclusive Cross-Platform In-Game Advertising Partnership for Latin America
Entravision, a leading global advertising solutions, media and technology company, today announced that it has become the exclusive partner in Latin America for Anzu.io, one of the world’s most advanced in-game advertising platforms. Entravision, through its business unit Entravision-Cisneros Interactive, [...]
Lumen-Backed Frameplay Announces New Attention Metric in Video Game Environments
Frameplay, the global leader in enabling intrinsic in-game advertising, today (5th April 2022), announced the first-to-market attention metric called Intrinsic Time-in-View. The metric is built upon Frameplay’s proprietary, industry-leading, viewability capability, has been double-validated by studies from Lumen and eye [...]















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