iion, today (March 19th, 2025) announced the revamp of fusiion, its comprehensive Gaming Marketplace that transforms how publishers monetise their gaming environments while delivering new opportunities for advertisers.  Built with publishers at its core, fusiion connects premium brands with gaming publishers [...]

RAAS LAB, the platform that delivers hyper-relevant ad experiences at scale for enhanced premium media performance, today (March 18th, 2025) announces the launch of the Relevant Marketplace (RMP).  As the first solution of its kind in the industry, the RMP enables [...]

The UK advertising industry is running its third All In Census today (March 12th, 2025), the biggest industry-wide workforce survey of its kind. Every individual working in the UK advertising and marketing services is encouraged to make their voice heard [...]

DoubleVerify, a leading software platform for digital media measurement, data, and analytics,  announced that it has entered into an agreement to acquire Rockerbox, a global leader in marketing attribution.  Rockerbox’s unified marketing measurement platform provides actionable insights powered by multi-touch attribution [...]

Taboola, a global leader in delivering performance at scale for advertisers, today (February 26th, 2025) announced a new focus beyond native advertising and a powerful new technology platform called Realize.  Taboola has pioneered native advertising for more than a decade, driving [...]

Chris Andrews, head of advertising technology at Wake the Bear, looks at the framing of measurement and effectiveness and how to avoid getting it wrong… There’s an abundance of irritating cliches that do the rounds in our industry.  Not just the flavour [...]

News in brief: Consumers Shift Spend to Align with Values; Nine in Ten Shoppers Want Omnichannel Experiences; Marketers to Increase Budgets  Consumers Shift Spend to Align with Values With Trump back in the White House, politics are the cause of many US [...]

IAB Europe, the European-level industry association for the digital marketing and advertising ecosystem, today (February 19th, 2025) announced the results of its latest annual ‘State of Readiness - Sustainability in Digital Advertising’ Report for 2025. Now in its third year, [...]

News in brief: YouTube Drives Channel 4 Social Viewing Figures; Half of Business Leaders See Marketing as a Cost-Centre; Adobe Releases AI Video Tool to Rival OpenAI   YouTube Drives Channel 4 Social Viewing Figures Channel 4 amassed more than 2.3 billion views [...]

In light of the insights revealed by the latest IPA Bellwether Report, what should marketers bear in mind as they lean into 2025? We asked experts from across the ad tech industry.  Rewinding to the final quarter of last year, the [...]