• Cheetah Digital’s 2022 Global Digital Consumer Trends Index Reveals Privacy Messaging and Loyalty Insights

    2022 Digital Consumer Trends Index offers survey data on what customers expect from brands in the post-pandemic landscape Cheetah Digital, a cross-channel relationship management solution provider for the modern marketer, unveiled the five key trends shaping the state of relationship marketing [...]

  • Affiliate Fraud & Brand Protection: Q&A with Gaurav Sethi, Virus Positive Technologies

    In this Q&A written exclusively for ExchangeWire, Gaurav Sethi, co-founder, and chief executive officer at Virus Positive Technologies, discusses affiliate marketing and how brands can tackle the serious issue of affiliate fraud.   How widespread is the problem of affiliate fraud, and [...]

  • Broadsign Hires OOH Industry Veteran Savvas Tombouloglou to Fuel Growth in EMEA

    Out-of-home (OOH) marketing technology developer, Broadsign, today (10th March) announced that it has welcomed OOH evangelist Savvas Tombouloglou to its team, to help lead the company’s continued expansion abroad. Tombouloglou joins Broadsign with more than 20 years of industry expertise, a [...]

  • Retail Media: The What & The Why

    Retail media is one of the most talked about emerging areas within the media and marketing industries. For those yet to be introduced to the space, retail media describes advertising sold within digital properties in which products or services are also [...]

  • the7stars Wins Illva Saronno Media Account for UK Market

    Illva Saronno, a leader in the global wine and spirits business, has today appointed the7stars to handle its UK media planning and buying account.    After the launch of the new subsidiary Disaronno International UK, Illva Saronno has seen exciting growth [...]

  • Crimtan are Certified Gold Standard 2.0 by the IAB

    Global lifecycle marketing experts, Crimtan, are delighted to announce that they have been certified Gold Standard 2.0 by the IAB (Internet Advertising Bureau UK). Gold Standard 2.0 introduces more rigorous criteria, requiring certified companies to implement IAB Europe’s Transparency & Consent [...]

  • Tappx reports 97% Increase in Annual Revenue

    Tappx, a leading ad tech company delivering digital advertising solutions for mobile, OTT, and desktop, is thrilled to reveal 97% year-on-year revenue growth for the year ending 31st December 2021. This growth trajectory reflects the company’s successful pivot to offer only [...]

  • impact.com Partners with Norsk Tipping to Drive a Sophisticated Partnership Strategy

    The leading partnership management platform, impact.com, has announced a partnership with the national lottery in Norway, Norsk Tipping, having won a highly competitive public tender. It will now take on Norsk Tipping’s performance programme; the most significant in Norway.  Norsk Tipping [...]

  • Adform Establishes New Development and IT Division in Mumbai

    Adform, the only global, independent, and fully integrated advertising platform built for modern marketing, has announced a new Development and IT division in Mumbai, India. It will be Adform’s third Development and IT department, in addition to existing branches in Lithuania [...]

  • Scibids Launches in Australia & New Zealand with James Whitbread as Country Manager

    Scibids, the global leader in artificial intelligence for digital marketing, has launched in Australia and New Zealand, with James Whitbread appointed as country manager. Scibids is the independent global leader building Artificial Intelligence (AI) to make marketing more effective. Scibids AI [...]