DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, announced the launch of DV Algorithmic Optimizer, an exclusive cutting-edge measurement and optimisation offering with Scibids, the global leader in artificial intelligence (AI) for digital marketing. [...]

Starting today (20th June), advertisers have the power to seamlessly measure and optimise programmatic campaigns using outcome-driven attention metrics. Adelaide has partnered with Adobe Advertising, the industry’s first end-to-end, independent platform for managing connected advertising across marketing and advertising customer [...]

Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimisation platform, announced the launch of its Quality Attention post-bid measurement product. Quality Attention combines IAS’s unique access to more than 280 billion daily digital interactions with rigorous attention [...]

Havas Media North America and Adelaide, the leader in the attention-based media quality measurement field, announced the launch of the meaningful ad unit (MAU), an industry-first proprietary metric to be utilised for its US clients. Havas Media will integrate the [...]

Integral Ad Science, a global leader in digital media quality, today (June 14th, 2023) announced a significant expansion with TikTok, bringing its industry-leading Total Media Quality brand safety and suitability measurement product to advertisers in 30 new markets. This expansion further [...]

Global technology company Brand Metrics, which works with publishers to demonstrate the effectiveness of digital advertising, has developed a pioneering partnership with music video streaming service XITE to pioneer a world-first CTV measurement solution. Brand Metrics will apply its measurement methodology [...]

Ad tech company Adnami enables media buyers to evaluate the buying of high impact advertising with proprietary predictive attention measurement technology. Born out of the lack of consistency and efficiency in measuring high impact, Adnami has stepped in to deliver [...]

Amplified Intelligence, the world’s only truly omnichannel attention measurement company, has announced the newest iteration of its attentionPLAN® offering – the only attention planning tool which covers linear TV, CTV, Socials, YouTube, and other major digital platforms. Now equipped with Attention-Adjusted® [...]

IAB Europe, representing a diverse membership of thousands of digital marketing and advertising companies, media publishers, and independent third-party measurement firms, has released a policy paper outlining its position on the draft proposal for a European Media Freedom Act. The [...]

Ogury, der weltweit führende Anbieter von Personified Advertising, hat heute neue Funktionen seiner Technologie vorgestellt, mit denen Marken und Agenturen die Aufmerksamkeit, die ihrer Werbung gewidmet wird, auf Kampagnenebene messen können. Dafür sorgen Integrationen mit Adelaide Metrics und Lumen Research, [...]