Following his appearance on ExchangeWire's latest episode of TraderTalk TV, David Reischer, product manager at Permutive, writes about how the ad tech industry can overcome the challenges surrounding identity and privacy in a post-cookie landscape. Over the last year, there have [...]

In today's ExchangeWire news digest: LinkedIn is hit with two lawsuits from companies alleging that it "inflated" its ad metrics; the EU publishes a new agenda which sets outs its plans to collaborate with the US over tech regulation; and [...]

Xandr, AT&T’s Advertising-Unternehmen und das führende europäische Mess- und Analyseunternehmen, Meetrics, entwickeln eine gemeinsame Lösung zur genaueren Steuerung des programmatischen Einkaufs von Werbeausspielungen. Mit dem Einbinden der Technologie von Meetrics in Xandrs Einkaufsplattform erhalten Werbetreibende und Agenturen ab sofort die Möglichkeit, [...]

Xandr, AT&T’s advanced advertising company and Meetrics, Europe's leading measurement and analysis company, are developing a joint solution for more precise control of the programmatic purchasing of advertising displays. With the integration of Meetrics' technology into Xandr's purchasing platform, Xandr Invest, [...]

ExchangeWire speaks with Ryan Kangisser (pictured below), managing partner, MediaSense, about how the pandemic has affected the rate of digital transformation, and how brands will accelerate their efforts around measurement, data, technology, and dynamic content. Exchangewire: Prior to COVID-19, what was [...]

Adverty AB (publ) has been granted a patent by the United States Patent and Trademark Office for its in- game ad viewability technology BrainImpression™; a groundbreaking method for determining ad viewability and impressions within complex gaming environments. The patented invention [...]

In today's ExchangeWire news digest: the EU Commission launches a new investigation into Amazon over alleged misuse of third-party seller information; Nielsen expands its TV measurement currency to include addressable ads; and IPG Mediabrands launches Mediabrands Content Studio   Amazon hit with [...]

With the goal of understanding the consumer journey and helping brands measure the impact of their media on consumer spending, VDX.tv has partnered with Rippll, a leading independent attribution company. Rippll works with major banks in key global markets to provide [...]

Setupad, a monetisation platform for publishers, has released a new client UI after almost a year of development. The finished product surpasses the previous reporting interface with new features, more extensive reporting interface, which helps publishers keep up with the [...]

Zefr, the leading contextual data platform for brands and agencies, has partnered with YouTube to provide a Brand Safety and Suitability Measurement solution, which will be developed and rolled out throughout the course of 2021. This product will provide clients [...]