Put off by the lack of needed skills to support new technology, such as programmatic, most marketers in Southeast Asia avoid moving into uncharted territory. They also are often unsure about what they want to achieve from their online campaigns. In [...]

In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and in this week's edition: comScore unveils ad metrics in APAC; Maxus launches social media monitoring centers in Asia; Amobee hires [...]

WPP consultancy, Gain Theory, launched this month to help marketing and insight professionals with the challenges they are increasingly facing with data and technology. Gain Theory Partner and ExchangeWire contributor, Celina Burnett, explains more about the launch and what this [...]

Ben Plomion, Chango*, VP, marketing, assesses the prospect of programmatic video ads unseating linear TV spots as marketers' tool of choice when it comes to engaging relevant audiences en masse. Video is a powerful marketing tool, with its ability to tell [...]

The era of 'big data' is now upon us, but how can we turn masses of datasets into actionable insights capable of delivering operational efficiencies, and improve ROI? Martin Kirov, Telerik Sitefinity, VP, product management and marketing, discusses some of [...]

Denmark-based Adform has established itself as one of the leading European ad tech firms on the market, with the company today (27 April) announcing the launch of its Programmatic Publisher Ad Server (PPAS), the first solution in its planned Publisher [...]

Media consumption has never been higher, with digital devices arguably the centre-point of our daily lives, which theoretically makes the case for ad-funded businesses at their height. However, the problem for advertisers is that consumption is taking place across a [...]

'Last-click' remains the prevalent method for advertisers to reward third parties on their media plan, despite mounting voices to the contrary. ExchangeWire explores how tracking campaign performance remains largely unsatisfactory to many in the era of cross-screen campaigns. The latest IAB [...]

Mobile advertising, and the application of programmatic media-buying technologies on the channel, is one of the key challenges facing the contemporary marketer. A week ahead of ATS Paris, ExchangeWire previews one of the event's stand-out panels that will debate this [...]

Programmatic may provide great benefits for brands, but it is still a fledgling industry and one that needs to be further simplified so marketers can better understand its inner workings. Cheryl Goh, global vice president of marketing for GrabTaxi, urged [...]