iCo Medios, a leading digital out-of-home (DOOH) media company in Colombia, today (9th October, 2025) announced a strategic partnership with VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform. This alliance, officially signed in March 2025, marks a significant [...]

This week brought big shifts in streaming, fresh AI experiments in commerce, major agency consolidation, and regulators keeping a close eye on ad tech. In today’s MadTech Daily, we cover the podcast industry being twice as large as previously thought, [...]

Paris, le 1er octobre. Ogury, le leader des solutions publicitaires basées sur une donnée exclusive et respectueuse de la vie privée, annonce le lancement de son offre programmatique dédiée au ciblage de personas en TV connectée (CTV). En France, Dentsu [...]

Taboola, a global leader in delivering performance at scale for advertisers, today (30th September 2025) announces its new partnership with JOE Media Group. Leveraging Taboola's performance advertising technology and audience engagement tools, JOE has seen its average monthly revenue increase by [...]

Powered by Comcast Advertising Media Solutions' partnership with measurement specialist xpln.ai, Focus will enable advertisers and agencies to buy impressions that reach a selected attention duration of at least two, three, or five seconds for premium online video and CTV [...]

In today’s Digest, we cover Empower acquiring Ocean Media, TV Networks rallying in Canberra to scrap broadcast tax, and China enforcing mandatory AI content labelling.

LightBoxTV today (2nd September, 2025), announced a major strategic integration with Experian, a global data and technology company, bringing powerful new audience intelligence into the heart of TV media planning.  This partnership brings Experian’s powerful insights, expertise, and demographic, lifestyle, and [...]

In today’s Digest, we discuss Trump’s warning of tariffs on nations discriminating against US tech, Elon Musk’s xAI suing Apple and OpenAI for monopoly practices, and Japanese media suing Perplexity for copyright infringement.

Clinch, the Agentic AI platform for omnichannel advertising, today (21st August, 2022) announced a new first-to-market DCO strategy available within its Flight Control platform, the ability to optimise creative performance using media performance data. This evolution empowers advertisers to connect [...]

NumberEight, the pioneering ID-less audience intelligence company, has teamed up with streaming audio platform LiSTNR and media agency EssenceMediacom to help Bayer’s vitamin brand Berocca reclaim its status as Australia’s daily energy essential. Leveraging NumberEight’s ID‑less live‑moment targeting, the world‑first [...]