Berocca Ignites 71% Listener Action with NumberEight’s Smart Targeting
NumberEight, the pioneering ID-less audience intelligence company, has teamed up with streaming audio platform LiSTNR and media agency EssenceMediacom to help Bayer’s vitamin brand Berocca reclaim its status as Australia’s daily energy essential. Leveraging NumberEight’s ID‑less live‑moment targeting, the world‑first [...]
DV Expands AI-Powered Brand Suitability Measurement Coverage Across Meta’s Feeds & Reels
DoubleVerify, a leading software platform to verify media quality, optimise ad performance, and prove campaign outcomes, announced the expansion of its post-bid brand suitability measurement across thirty unique content-level categories on Meta’s Facebook and Instagram Feeds and Reels. These categories, [...]
VIOOH Partners with Outernet to Deliver Premium Programmatic DOOH in London's Most Iconic Entertainment Destinations
VIOOH, the leading premium global digital-out-of-home (DOOH) supply-side platform, announced a new programmatic partnership with global media and entertainment company, Outernet London. Outernet is home to Europe's largest and most advanced digital screens, complemented by state-of-the-art event venues and retail spaces. [...]
Covatic Enhances Platform with New Contextual Event Feature
Covatic, a leader in privacy-first audience solutions, today (July 11th, 2025) announced Contextual Event Traits, a powerful new enhancement to its platform designed to give publishers, media owners, and marketers unprecedented precision and flexibility in audience segmentation. This feature enables publishers [...]
Black Enterprise Launches Fast Channel with VideoElephant as Operating Partner
Black Enterprise, a black-owned multimedia company founded in 1970 that supports African American entrepreneurs and aspiring business owners with inspirational content, has launched a new FAST channel and engaged VideoElephant to manage it. VideoElephant, the FAST managed service provider behind the [...]
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