DAIVID, the advertising industry’s most reliable and scalable source of creative data, has been named an inaugural member of the Coalition for Innovative Media Measurement (CIMM) 2026 Startup Programme following a rigorous review process conducted by CIMM’s executive team and [...]

Overwolf Ads, a world-leading ad tech gaming platform empowering brands and advertisers to reach over 113 million monthly gamers across hundreds of the world’s biggest video game titles, announced that Eyal Betzalel, veteran ad tech entrepreneur and co-founder and former [...]

In today’s Digest, we cover the UK pressuring Google over AI Overview opt-outs for websites, Google axing YouTube vs TV viewing comparisons, and UK advertising hitting £12.5bn in Q3, up 11.4%.

VIOOH, the leading premium global digital out-of- home (DOOH) supply-side platform, announced today (26th January, 2026), a strategic partnership with national advertising network ISM Intelligent Signage for Media, expanding programmatic access to premium digital inventory across Germany's extensive [...]

MarkApp, a global ad tech company operating across web, mobile app, and CTV environments, today (21st January, 2026) announced the launch of Harion DSP, its new omnichannel demand-side platform (DSP) designed for brands and agencies executing both branding and performance [...]

Adelaide, the leader in attention-based media quality measurement and activation, has released its 2026 Outcomes Guide, offering the industry’s most comprehensive look at how attention metrics are being applied across advertising campaigns to drive measurable outcomes. As attention becomes part of [...]

Spyrosoft AdTech, a software development company specialising in advertising technology (ad tech) solutions, today (13th January, 2025) announces the appointment of Piotr Banaszczyk as chief executive officer (CEO) and Tomasz Chmielewski as chief operating officer (COO), effective January 2026. The appointments [...]

In today’s Digest we cover Reddit launching an AI media buying tool, WPP launching Agent Hub to power agentic AI marketing, and a US judge rejecting Amazon’s bid to dismiss a price gouging lawsuit.

The Digest is back! In our first edition of 2026 we cover Meta acquiring Manus, ITV investing in The Body Coach app, and Adform acquiring Splicky…