This week, streaming platforms explored new frontiers, and major deals signalled shifting power dynamics across the entertainment industry. In today’s MadTech Daily, we cover Tubi pioneering a ChatGPT-native app launch, Microsoft and Publicis deepening their partnership on agentic marketing, and [...]

Alex Lamaro-McCrindle, digital lead at Miroma Founders Network, looks at how agencies can help clients build confidence in decision-making.

Nexxen, the advertising technology platform powered by unique data and media, today (9th April, 2026) launched a new predictions report on UK viewership of the 2026 FIFA World Cup, leveraging Nexxen’s proprietary data and resources to track past, present, and [...]

In today’s Digest we discuss a leadership shakeup at The Trade Desk as its CMO and other executives depart, BBC Studios rolling out an airline streaming platform, and Tesco Media pushing into video ads to blend storytelling with shoppable moments.

In today’s Digest we cover Publicis acquiring 160/90 to expand its sports marketing capabilities and Ackman targeting €55bn takeover of Universal Music Group in bid to unlock value.We also look at Netflix launching a kids gaming app while an Italian [...]

Opti Digital, the leading ad tech company specialising in publisher revenue optimisation, today (23rd March, 2026) announced a successful collaboration with Vocento, one of Spain’s largest media groups, through its Demand Hub solution. Vocento is the number one media group in [...]

In today’s Digest, we discuss Publicis advising clients to avoid The Trade Desk, Meta missing 1,000 illegal financial ads in Britain, and Alibaba forming a new AI business group.

Chloé Zhao’s Hamnet has won big with British readers despite missing out on this year’s Best Picture award at the Oscars, according to data from Taboola.  Articles about the film, which deals with the relationship between playwright William Shakespeare and his [...]

In today’s Digest we cover whistleblowers saying Meta and TikTok amplify harmful content in order to keep users’ attention, Amazon rolling out one-hour delivery in US cities, and the UK government launching a local media support initiative.

Stonegate Group, the UK’s largest pub operator with over 4,500 venues, has appointed Fifty as its strategic media partner to lead all media strategy and buying across its portfolio, including Slug & Lettuce, Popworld, Be At One, and Craft Union. With [...]