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  • LightBoxTV & Circana Partner to Transform TV Ads with Purchase-Based Consumer Insights

    LightBoxTV, a leading TV advertising planning and workflow management platform, today (May 20th, 2025) announced a strategic integration with Circana, a leading advisor on consumer behaviour and market intelligence. This partnership is set to redefine how media buyers optimise TV [...]

  • Equativ Strengthens Sustainability Commitment with Global Ban on MFA Sites

    Equativ, the leading independent media platform, announced at the Jounce SPO Summit in NYC that it has blocked all made-for-advertising (MFA) inventory across its global exchange, including both Equativ and Sharethrough platforms. The move is one facet of the company’s [...]

  • Extime JCDecaux Airport & Displayce Show How Airport Live Triggering Boosts Contextual DOOH Campaigns in Airports

    Extime JCDecaux Airport, offering advertisers and agencies high-quality, tailor-made media solutions at Paris Aéroport, and Displayce, the pioneering out-of-home (OOH) technology suite specialist, share the first results of their exclusive targeting solution, Airport Live Triggering. Six months after its launch, [...]

  • Adform Campaign Planner Launch Generates Significant Online Engagement

    Adform, the most powerful and safe media buying platform built for game changers, celebrates today (May 12th, 2025) the results of its digital campaign to promote its new, AI-powered Campaign Planner. A collaboration across its global teams, brand, and agency [...]

  • JWP Connatix Now Available in AWS Marketplace

    JWP Connatix, the leading video technology and monetisation platform, today (April 15th, 2025) announced its comprehensive video hosting and streaming solutions are now available in AWS Marketplace. This offering empowers businesses to seamlessly scale their video delivery and monetisation strategies, [...]

  • Zoom Media UK Partners with VIOOH to Expand Programmatic DOOH Footprint Across Gyms & Health Clubs

    Today, (April 15th, 2025) VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, announced a new UK-wide programmatic partnership with Zoom Media UK, a digital media owner renowned for owning and operating digital advertising within gyms and health clubs [...]

  • MarkApp Announces Strategic Partnership with Sovrn

    MarkApp, the independent programmatic exchange and contextual media agency, today (April 14th, 2025) announced a new partnership with Sovrn, a leader in publisher monetisation, commerce solutions, and privacy-safe audience targeting. Through this partnership, MarkApp will enhance its value proposition by [...]

  • First Avenue Partners with Pubstack to Optimise Ad Monetisation

    Pubstack, the most advanced monetisation management solution for publishers, is proud to announce its new partnership with First Avenue, a leading Italian media and technology company. Through this collaboration, First Avenue will leverage Pubstack's cutting-edge technology to further optimise its [...]

  • RAAS LAB Launches First-of-its-Kind Relevant Marketplace

    RAAS LAB, the platform that delivers hyper-relevant ad experiences at scale for enhanced premium media performance, today (March 18th, 2025) announces the launch of the Relevant Marketplace (RMP).  As the first solution of its kind in the industry, the RMP enables [...]

  • Adnami & Alma Media Expand Partnership in Finland

    Adnami expands its partnership with Finnish publisher and media giant Alma Media, empowering advertisers with new solutions to capture audience attention more effectively across a variety of added websites from Alma Media’s diverse domain portfolio. Alma Media and Adnami have been [...]