goTom is the top-rated marketing tool in this year’s ranking by the media magazine kress pro. In the final weeks of the year, we are delighted to receive another award: goTom is the top-rated marketing tool in this year's kress report [...]

Bidstack is pleased to announce a new strategic partnership with AtPlay, which will see it act as a reseller for Bidstack’s suite of in-game advertising products in the Nordic market.  Bidstack has been pioneering the in-game advertising industry since 2017 and [...]

DoubleVerify (“DV”), a leading software platform for digital media measurement, data, and analytics, today (December 12th, 2023) announced the expansion of its YouTube brand safety and suitability measurement capabilities to include YouTube Shorts – empowering brands to validate the brand [...]

Amplified Intelligence, the most trusted source for accurate attention measurement, has announced the launch of new ad platform and format benchmarks in its market-leading media planning tool, attentionPLAN®; giving brands and agencies a stronger base for building effective advertising campaigns. The benchmarks [...]

Equativ, the global leading independent ad platform, has announced its innovative new collaboration with Greenbids: an advanced optimisation engine that powers sustainable ad operations using artificial intelligence (AI). The partnership is a major step in Equativ’s dual mission to both boost [...]

Hivestack, the world’s leading, independent programmatic digital out-of-home (DOOH) ad tech company have announced the launch of Hivestack Curate, a new DOOH marketplace that enables buyers to customise their inventory sourcing and build strategic, curated deals based on their specific [...]

On today’s ExchangeWire digest: Sam Altman reinstated at OpenAI; UK watchdog cracks down on cookies; Media Bill to maximise British media…  Sam Altman reinstated at OpenAI  Days after being fired by the OpenAI board, Sam Altman has been reinstated to his position [...]

DoubleVerify, a leading software platform for digital media measurement, data, and analytics, announces significant expansion across EMEA, including new senior hires in the region. Lisa Mahfud, Daniele Maccarrona, and Kenny Spangberg will spearhead growth for DV, each taking on the [...]

Adelaide, the leader in attention-based media quality measurement, has announced the launch of AU University, a free certification programme designed to expand the knowledge of media professionals in the field of attention metrics.  The self-guided online curriculum is curated for both [...]

MiQ announced the acquisition of French media governance and data quality company, Grasp. This marks MiQ’s third significant financial investment to date, as part of its long-standing commitment to making the digital advertising ecosystem and experience better for all advertisers. While [...]