Hivestack, a world-leading, independent, programmatic digital out-of-home (DOOH) ad tech company, today (November 21st, 2022) announced a strategic partnership with Quotient, a digital promotions and media technology company that powers out-of-home (OOH) sales, planning, measurement, and programmatic buying with its [...]

Cedara, the first end-to-end carbon intelligence platform empowering businesses of any size and their employees to seamlessly take climate action, is announcing its partnership with Black Enterprise, the No. 1 Black digital media brand with 12 million unique monthly visitors, [...]

Picnic, the user-first ad marketplace, has proven that its ad solutions not only drive results but also generate substantially lower carbon emissions than the current digital advertising average. A leader in sustainable media, Picnic is also the first company to [...]

Celebrated at the magnificent Banqueting House in Whitehall, The Wires 2022 saw more than three hundred of ad tech’s finest gather in the hope of taking home one of twenty-one prestigious awards. With an enrapturing talk from special guest Ruby [...]

In this latest edition of The MadTech Sketch, Ciarán O'Kane gives an overview of the fragmented state of the data-driven media and marketing landscape. Most of the coverage of this industry remains a reductive exercise. The mantra of duopoly and triopoly [...]

Hivestack, the world’s leading independent programmatic digital out-of-home (DOOH) ad tech company today (November 2nd, 2022) partnered with Tulip Media, a leading pioneer and trendsetter for outdoor LED media screens in China.  Through this partnership, local and global brands, agencies, and [...]

DoubleVerify, a leading software platform for digital media measurement, data, and analytics, today (October 18th, 2022) announced a first-of-its-kind partnership with Netflix to enable media verification and maximise advertiser performance across its platform. The partnership will leverage DV’s technology and [...]

DoubleVerify,  a leading software platform for digital media measurement, data, and analytics, today (October 12th, 2022) announced it has achieved ISO 27001:2013 certification for its information security management system. ISO 27001 is the most widely recognised international standard for information [...]

Outbrain Inc., plateforme leader de recommandations, annonce la nomination d'Alexander Erlmeier au poste de chief revenue officer. Après dix ans de carrière chez Outbrain en tant qu'international managing director , on lui confie la responsabilité du développement et de la [...]

In this week's MadTech Sketch, Ciarán O'Kane takes on an issue more tangled than a bag of old cables; the non-US addressable TV market. CTV continues to be the mantra for ad tech, as US viewers “cut the cord”. Outside the [...]