Adelaide, the leader in attention-based media quality measurement and activation, has released its 2026 Outcomes Guide, offering the industry’s most comprehensive look at how attention metrics are being applied across advertising campaigns to drive measurable outcomes. As attention becomes part of [...]

Spyrosoft AdTech, a software development company specialising in advertising technology (ad tech) solutions, today (13th January, 2025) announces the appointment of Piotr Banaszczyk as chief executive officer (CEO) and Tomasz Chmielewski as chief operating officer (COO), effective January 2026. The appointments [...]

In today’s Digest we cover Reddit launching an AI media buying tool, WPP launching Agent Hub to power agentic AI marketing, and a US judge rejecting Amazon’s bid to dismiss a price gouging lawsuit.

The Digest is back! In our first edition of 2026 we cover Meta acquiring Manus, ITV investing in The Body Coach app, and Adform acquiring Splicky…

In today’s Digest, we cover Amazon in talks to invest over USD$10bn in OpenAI, and OpenAI hiring George Osborne to lead its global ‘Stargate’ expansion. We also discuss the Trump administration threatening Spotify over EU tech rules, and an IAB [...]

In this Q&A with Christopher Hogg, CRO of Lotame, we discuss the opportunities for brands and marketers around the 2026 FIFA World Cup - set to be a massive global event.

Integral Ad Science, a leading global media measurement and optimisation platform, today (9th December, 2025) unveiled its Australia Industry Pulse Report 2026, which reveals a decisive shift in how Australian marketers are planning for the year ahead. The rapid migration [...]

In today’s MadTech Daily, we discuss Netflix progressing to exclusive talks to acquire Warner Bros Discovery’s streaming and Hollywood studio business, X being hit with a €120m EU penalty, and the UK eyeing tougher laws for AI chatbots.

Taboola, announced a new partnership with LG Ad Solutions  on 4th December, 2025 to offer Performance Enhancer, a solution that connects the gap between premium TV exposure and measurable digital outcomes. Advertisers are investing in TV because it delivers unmatched reach and impact—and [...]

DoubleVerify, a leading software platform to verify media quality and optimise ad performance, surveyed 1,970 marketers globally to explore their attitudes and investment decisions related to news content, and the majority of respondents reported that inventory in news environments outperforms [...]