×
  • Focus on Click-Based Metrics Driving Ad Fraud in Asia

    Digital ad fraud continues to be a global problem, with brands increasingly concerned about bot clicks and the accuracy of traffic numbers. It does not help that Asia's ad tech industry still looks at clicks as the primary metrics, which [...]

  • Now & Next: Programmatic Out-of-Home

    Now & Next is a feature written by the ExchangeWire Research team. Every three weeks, we review the latest research, provide impartial insight and analysis of current trends and provide predictions for the future of advertising and marketing technology. This [...]

  • That Emoji Ad Network: The Global Scale of Emotional Targeting

    On Monday (19 February), Ciaran O’Kane, CEO, ExchangeWire published a piece as a precursor to the biggest mobile event of the year, Mobile World Congress. As well as touching upon the device graph and the rise of programmatic native, O’Kane [...]

  • Google AMP Use in Europe; Rubicon Project Financial Results

    ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Google AMP is here; Rubicon Project returns profit in 2015; Bidder for App by OpenX; xAd releases ad-buying tool; and Teads reports [...]

  • Finding a Workaround for Effective Mobile Measurement

    It's MWC week, so naturally, the spotlight is firmly planted on mobile and in this piece, mobile measurements. Despite common beliefs, the technology required to measure the return on a mobile ad investment (particularly within apps) is fairly robust nowadays.  [...]

  • Native Advertising to Grow 156% until 2020; Customer Data Will Drive Sales in Future

    ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Sharp growth of native advertising expected; mobile rich media [...]

  • Is Network-Level Ad Blocking a Lose-Lose Situation?

    On Friday (19 February) the mobile network operator (MNO) Three delivered the news that, in partnership with Shine Technologies, it would introduce network-level ad blocking to all customers in the UK and Italy. Cue gasps and shaking of heads across Europe – [...]

  • Sponsored Data Service Launches in Southeast Asia; Singapore Social Analytics Firm to Offer Facebook Topic Data

    In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Sponsored data service launches in Southeast Asia; Singapore social analytics firm to offer Facebook topic data; CPMs [...]

  • IoT Helps APAC Brands Personalise Customer Experience, But Implementation Daunting

    The Internet of Things (IoT) is increasingly championed as an important enabler to improving customer experience and providing higher level of personalisation. Deploying and managing the technology, however, can prove challenging for brands in the region. Carl Nawagamuwa, Amobee's Southeast [...]

  • Why Mobile Is Primed For Ad Tech Innovation – And That Emoji Ad Network

    It's the mobile industry's big week – when thousands of opinion formers, C-level execs, and journalists from the mobile industry flock to Barcelona to discuss all things mobile for a full week. Amid the blizzard of hardware launches and high-level keynotes [...]