Private marketplaces are fuelling programmatic media buying and this preference for dedicated, defined inventory trading is increasingly apparent in the Asia-Pacific region. According to SpotXchange, more than 40% of impressions sold through its programmatic platform were traded through private marketplaces; [...]

By 2019, almost 15% of UK internet users will access online content exclusively through mobile devices (tablets, smartphones, and wearables). This was one of the statistics presented by Nick Reid, managing director, TubeMogul at the company’s 'Summer of Mobile' brand event [...]

In this week's ExchangeWire European Weekly Roundup: Google shifts into anti-competitive gear by blocking third party DSP and bidder access to YouTube inventory via the DoubleClick Ad Exchange; Criteo disappoints despite revenue growth; Integral Ad Science gets new capital; ProSiebenSat.1 [...]

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis. In this week’s edition: global video ad spend reaches USD$16.1bn; marketing costs up 30% [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Effective ad metrics sorely lacking in Singapore; Zeotap raises Series A for global expansion, Indian centre; China's [...]

Ad fraud receives a lot of attention in the trade press and occasionally rears its ugly head in the national press too. The problem is that committing ad fraud is relatively easy (Mikki Kotila explained how in a recent episode [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Instagram mobile ads to snap up $595m; APAC brands must meet customers on mobile; Australia leads global [...]

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis. In this week’s edition: Mobile device hijacking costs advertisers $857m; 333% increase in rich [...]

Most brands in Asia are simply taking campaign methodologies for traditional media, and slapping them onto mobile platforms, without first assessing new possibilities the latter can offer. This results in much inefficiency that otherwise can be improved with the deployment [...]

Now & Next is a new feature from ExchangeWire Research. In Now & Next, we review the latest research, provide impartial insight and analysis of current trends, and provide predictions for the future of advertising and marketing technology. This feature [...]