MGID, the global advertising platform, has today (October 27th, 2022) announced the launch of its Seller Defined Audiences (SDA) solution, enabling publishers to establish high-quality, interest-based audience segments and improve inventory monetisation. This is a significant development in the industry’s race [...]

Bidstack, the leading in-game advertising and video game monetisation platform, today (October 13th, 2022) announces that Camila Franklin joins the company from AdColony as chief operating officer (COO). Lisa Hau will step up to chief strategy officer (CSO) following two [...]

Bidstack, the in-game advertising and video game monetisation platform, today (October 7th, 2022) announces it has raised a total of USD$11m (£9.8m) in a new round of funding. This includes a USD$6m (£5.3m) strategic investment from digital platform cybersecurity world [...]

VlogBox and Level 33 have decided to work together to create an exclusive branded CTV channel. Leveraging dedicated channels as a branding strategy offers companies like Level 33 a chance to reach larger audiences, increase revenue generation, and overall brand [...]

In this exclusive Q&A, Loïc Sfiligoi, co-founder & CEO of Pubstack, discusses the challenges publishers are currently facing when it comes to data and monetisation, and what changes need to be made to help overcome them.   How has the digital advertising [...]

Bidstack, the in-game advertising and video game monetisation platform, today (September 21st, 2022) announces that Jude O’Connor joins the company from AdColony as chief revenue officer.  O’Connor’s appointment signals a significant acceleration of Bidstack’s expansion in the US market. The proven [...]

Freestar, the leading monetisation partner for content publishers, e-commerce sites, and app developers, announce that it has hired 22 year ad tech veteran Dmitri Kazanski as the company’s vice president of product. Kazanski will oversee the company’s strategic product roadmap, [...]

Pubstack’s goal has always been to provide digital media companies with a data-driven approach to building, maintaining, optimising, and monitoring ad stacks. In order to continue to empower them in such a fast-paced and changing environment, Pubstack has designed the [...]

AdTonos, which recently noted 10x annual growth and provides interactive audio advertising for over 1000 publishers internationally, has appointed Pierre Naggar, and Alex Faust, as the newest members of their board advisors and senior leadership. With over 40 years of [...]

Casual game studio MondayOff has tapped into the power of audio advertising by integrating Odeeo’s PlayON SDK, unlocking significant incremental revenue from their hit titles including Wanted Fish. Since launching their partnership in late 2021 with Odeeo, MondayOff has achieved [...]