Advertising technology is often criticised in the usual mainstream trades as being over complicated and confusing. Well it's not, it's pretty simple. In its truest sense ad tech effectively powers the digital advertising industry. I don't joke when [...]

One ExchangeWire source revisits the heady predictions of 2011, compared to market reality in 2014, and ultimately concludes that media spend is still allocated, by and large, the same way as it was in three years ago. Back in the dizzy [...]

Click fraud has undoubtedly been one of the topics of conversation in the programmatic advertising sector in 2014, with Google’s purchase of UK-based security specialist Spider.io just one of a number of industry moves underlying its growing importance. Last week Rocket [...]

Tom Simpson, Mediaquark, CEO, shares insights on some of the common mistakes made by international companies looking to successfully crack the diverse APAC region. Singapore-based Simpson stresses the need for localisation (plus increased levels of education) in the APAC region [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. This week ExchangeWire recounts how Rocket Fuel became embroiled in a high-profile click fraud row, Rubicon Project and InMobi paired to launch a mobile native ad exchange [...]

The FT published an article documenting the levels of online ad fraud present on a recent Mercedes-Benz campaign earlier this week bringing the debate to a more mainstream audience. Jalal Nasir, Pixalate, co-founder, CEO, lifts the lid on some of the techniques [...]

Under-fire Rocket Fuel has moved to underline its credentials in the “arms race” between ad tech players and “scammers” after being cited in a critical FT article claiming a recent it participated in for Mercedez-Benz was plagued with click fraud [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. StarCom MediaVest backs Facebook video ads roll out Facebook announced the international rollout of its much-hyped auto play video ads this week, plus a further partnership with Publicis’ [...]

The Guardian is preparing to relaunch its mobile app offering to help advertisers access its most engaged readers, as it also continues to place programmatic media trading at the core of its commercial operations. The disclosure was made this week by [...]

Digital ad spend in Europe increased by 11.9% last year to surpass the €27bn mark, with the UK extending its lead as the most developed market in the region, although growth in Western Europe’s second-largest market (Germany), was relatively [...]