The FT published an article documenting the levels of online ad fraud present on a recent Mercedes-Benz campaign earlier this week bringing the debate to a more mainstream audience. Jalal Nasir, Pixalate, co-founder, CEO, lifts the lid on some of the techniques [...]

Under-fire Rocket Fuel has moved to underline its credentials in the “arms race” between ad tech players and “scammers” after being cited in a critical FT article claiming a recent it participated in for Mercedez-Benz was plagued with click fraud [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. StarCom MediaVest backs Facebook video ads roll out Facebook announced the international rollout of its much-hyped auto play video ads this week, plus a further partnership with Publicis’ [...]

The Guardian is preparing to relaunch its mobile app offering to help advertisers access its most engaged readers, as it also continues to place programmatic media trading at the core of its commercial operations. The disclosure was made this week by [...]

Digital ad spend in Europe increased by 11.9% last year to surpass the €27bn mark, with the UK extending its lead as the most developed market in the region, although growth in Western Europe’s second-largest market (Germany), was relatively [...]

Adit Abhyankar, Visual IQ, executive director, asks if there is an alternative to overcome ad fraud? Many marketers acknowledge the presence of advertising fraud in the ad tech industry, but recent ExchangeWire articles have reignited the debate. Research suggests that up to [...]

Nick Stringer, IAB UK, director of regulatory affairs, asks how can the UK digital advertising industry limit the risk of brand advertising on infringing copyright sites? At the end of April, the UK Joint Industry Committee for Web Standards (JICWEBS) announced [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. Publicis-Omnicom calamity raises more questions than answers The big news in the advertising world this week has been the collapse of the proposed $35bn merger between Publicis and [...]

Delphine Fabre-Hernoux, Amnet, senior director, audience insight, argues that people who say 'data doesn't work' are wrong, and how using the correct methodology data can be used for more than just targeting, and applied to generate genuine audience insight.  We should all [...]

Chris Bourke, Qriously, commercial director, EMEA, explains how employing mobile and programmatic can help marketeers solve problems foisted upon them by social media. How does an industry that warns brand marketers “correlation is not causality” expect to woo their budget? This [...]