Delphine Fabre-Hernoux, Amnet, senior director, audience insight, argues that people who say 'data doesn't work' are wrong, and how using the correct methodology data can be used for more than just targeting, and applied to generate genuine audience insight.  We should all [...]

Chris Bourke, Qriously, commercial director, EMEA, explains how employing mobile and programmatic can help marketeers solve problems foisted upon them by social media. How does an industry that warns brand marketers “correlation is not causality” expect to woo their budget? This [...]

Criteo intends to increase investment in its its bidding technology as it aims to reduce its reliance on display advertising, as well as improving its cross-platform ad serving portfolio, according to company CEO Jean Baptiste Rudelle who earlier today announced [...]

Finance, Business and Management consultants have been servicing FTSE 500 companies for 100-plus years (for example Deloitte was founded in 1845). However they don’t appear to be making significant waves into the digital media industry, why? But one of the big [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. Facebook unveils FAN Facebook this week announced it is to further roll out its Facebook Audience Network (FAN), which effectively increases the competition in the mobile, social retargeting [...]

The majority of the UK’s premium publishers are planning an increased investment in programmatic media trading, according to figures released by the Association of Online Publishers (AOP). Meanwhile separate figures from Magna Global reveal the UK continues to drive programmatic [...]

With ATS London only a few months away, we are releasing details of some keynotes and content for the day. We have had to move the event to a bigger venue given the increased demand. ATS London is staying on [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. Google intensifies battle for app download dollars Facebook, Twitter and now Google are preparing to intensify competition for mobile app developers’ ad dollars, as Google this week lifted [...]

As you might have noticed from some Tweets this morning I officially announced that I might apply for the vacant Yahoo CRO role. Why would Marissa Mayer hire me? Firstly, there is a long tradition - since she started her [...]

Twitter has lifted the lid on its latest mobile app install suite that aims to help advertisers drive downloads of their mobile apps both on- and off-Twitter, in a move that is set to compete with Facebook’s core mobile [...]