The premiere data-driven event for the French online advertising industry is returning to Paris on November 14, 2013 and the programme for the day is now available here. Over the past couple of years, the French data-driven advertising market has developed [...]

In 2013, there has been a 137% global increase in brands that advertise across multiple digital channels (mobile, display, social and video), according to the new Q3 2013 Digital Audience Report from Turn. What’s more, the analysis found a 500% [...]

Big data, small data and everything in between are the talk of the marketing town these days, but many in the industry are missing the point when it comes to data management platforms (DMPs): it’s that size matters. Knowing the [...]

Today, Mike Nolet, Co-Founder & CTO at AppNexus, announced he is leaving the company. Here, Nolet discusses why he is leaving AppNexus at this time, his experience of working in the space over the past nine years, and why now [...]

This will be our third ATS Paris, as we look to focus again on one of Europe's biggest and most innovative digital advertising markets. The French have blazed a trail in the areas of publisher co-ops and programmatic video over [...]

With all the Wall Street fantasy IPOs happening at the minute, it's often easy to forget the fundamentals of our business. Display budget is very much controlled by the agencies — even more so in Europe and the APAC region. There [...]

IPONWEB launches its BidSwitch today at DMEXCO. With the number of bidders and customised solutions exploding, BidSwitch is seen as an attempt to solve the fragmentation problem in global programmatic supply and demand. Here Derek O'Neil, Chief Business [...]

Innovation over the past few years has been moving at an astonishing pace, but one of my biggest bugbears, along with I’m sure 80% of digital marketers, is the fact that self-service DSPs and many managed service display partners still [...]

The airline travel industry was revolutionised by online travel agencies (OTAs) 15 years ago (e.g., Priceline, Orbitz, Opodo) – today, the parallels with programmatic trading and its impact on online advertising are striking. OTAs enabled real-time access to fare and [...]

We do like a good infograph with tasty data points on them. The Videology "European-Market-At-A-Glance" infograph has some interesting data for video trends across the European market in Q2. Again we see FMCG blazing a trail in terms [...]