This will be our third ATS Paris, as we look to focus again on one of Europe's biggest and most innovative digital advertising markets. The French have blazed a trail in the areas of publisher co-ops and programmatic video over [...]

With all the Wall Street fantasy IPOs happening at the minute, it's often easy to forget the fundamentals of our business. Display budget is very much controlled by the agencies — even more so in Europe and the APAC region. There [...]

IPONWEB launches its BidSwitch today at DMEXCO. With the number of bidders and customised solutions exploding, BidSwitch is seen as an attempt to solve the fragmentation problem in global programmatic supply and demand. Here Derek O'Neil, Chief Business [...]

Innovation over the past few years has been moving at an astonishing pace, but one of my biggest bugbears, along with I’m sure 80% of digital marketers, is the fact that self-service DSPs and many managed service display partners still [...]

The airline travel industry was revolutionised by online travel agencies (OTAs) 15 years ago (e.g., Priceline, Orbitz, Opodo) – today, the parallels with programmatic trading and its impact on online advertising are striking. OTAs enabled real-time access to fare and [...]

We do like a good infograph with tasty data points on them. The Videology "European-Market-At-A-Glance" infograph has some interesting data for video trends across the European market in Q2. Again we see FMCG blazing a trail in terms [...]

For years the Lumascape was the standard bearer for the ad tech industry. It confused and perplexed everyone in the industry alike. So many boxes. So many point solutions. Where did it begin and where did it end? How could [...]

SpotXchange recently published its industry research report on programmatic video advertising across Europe (done in association with IHS), detailing trends in the key markets. ExchangeWire spoke to Andrew Moore, European Managing Director at SpotXchange about the report's findings. Overall what [...]

We've decided to go app crazy at this year's ATS London. There will be no more paper programs, as the world needs to be saved. We have teamed up with Noodle Live to bring you the first ever ATS London [...]

Paulo Cunha is Co-Founder, CEO at ShiftForward, and will present at this year's ATS London. Here he discusses the paths that can be taken for those seeking to innovate and customise in ad technology, and how most will look beyond [...]