O2 Launches “O2 Wallet” O2 announced last week the launch of O2 Wallet: a secure digital wallet service that will deliver the benefits of mobile money to its UK consumers. O2 Wallet combines the following functions: - Money Message – O2 Wallet enables [...]

adscale has announced that is putting two-thirds of its available inventory through its new RTB platform, and integrating local and international demand into Germany's biggest supply source of - coveted - .de domains. Here Matthias Pantke, CEO of adscale GmbH, [...]

The PostView is a new column written by senior execs working in the European online advertising industry. The lines continue to blur in the media buying eco-system. MediaMath’s recent announcement that it is spinning off a new breed of agency is [...]

TubeMogul’s FakePreRoll.com Highlights Deceptive Industry Practice Most people think they know what a pre-roll video ad looks like: 15-30 second video clip that plays in a large video player in the top left part of the screen is a pre-roll ad. [...]

Ollie Bath is head of Client solutions at IgnitionOne UK. Here he discusses the importance of understanding the user journey and properly measuring engagement in the path to conversion. Let’s be honest, measuring online media remains a tricky subject. But it’s [...]

MediaMath announced it was spinning out its US service business into a new agency so it can focus on its core tech offering. Here Erich Wasserman, Co-Founder & GM EMEA, MediaMath, discusses the Kepler agency spin off, what it means [...]

Gustav Von Sydow, CEO & Co-Founder, Burt, discusses the company's brand analytics tool as well as trends in the Scandinavian display market. Von Sydow is speaking at the upcoming ATS Stockholm event on May 24. Tickets are now available to [...]

Adfonic Releases Latest SDK for iOS and Android Global mobile advertising marketplace Adfonic, announced last week the availability of the Adfonic SDK Version 2.0 for iOS and Android. The newly available SDK is compliant with the IAB’s MRAID (Mobile Rich Media [...]

Wes Biggs is the Co-Founder and CTO of Adfonic. Here he discusses up the latest developments in the UDID changes - and what it means for the mobile ad industry. The evolving changes to the iOS application ecosystem, and concerns over [...]

ATS Stockholm is the first full-day conference on data-driven advertising in the Nordics. The event takes place on Thursday, May 24 in Stockholm. A number of speakers have already been named and the full agenda will be released next week. [...]