Guy Cookson is Co-founder of Azullo, an advertising solutions provider based in London. Here Cookson discusses Azullo's flagship product, Respond, how it is addressing "banner-blindness", its penetration in the market, and the potential up-side for publisher clients. Your company, Azullo, launched [...]

The PostView is a column written by senior execs working in the European online advertising industry. Publishers building their own bidders? Who would have thought it? For those of you who missed it, you should read Martin Van Der Meij's recent [...]

Google Dominates the Dutch Online Advertising Market An online advertising revenue of one billion euros in the Netherlands is not bad -- but an estimated half of that revenue still comes from Google. Despite stagnating economic growth, and the decline in [...]

comScore released its vCE Study Charter this week. The study focused on ad delivery based on key criteria, including whether or not the ads were delivered in-view, to the right audience, in the right geography, in brand safe environments and [...]

Reza Behnam is CEO & Founder at ADZ. Here he discusses the ADZ DSP solution, and trends in the SE Asian market. Can you give an overview of the ADZ solution in the APAC region? We are a regional demand side platform [...]

It is quite astonishing how much of our daily lives is now facilitated by Google. I don’t mean that in a bad way, but the reality is my (and millions of others’) digital life assets are tied in to Google. [...]

According to this year's AOP Census, the focus for UK publishers for 2012 is now very much on expansion, both in core businesses and the launch of new products alongside acquisitions. - 86% of publishers are expecting to launch new products [...]

Adap.tv Partners with BannerConnect to Expand RTB for Online Video in Europe Adap.tv, a company that provides a programmatic way to plan, buy, sell and measure television and video advertising, is partnering with European real time bidding company, BannerConnect. The move [...]

Damon Francis is Business Development Director at ADmantX, a semantic targeting solutions provider. Here he discusses the company's solution, how semantic targeting can be used to deliver performance and its increased importance as cookie-free targeting alternative. There's often some confusion around [...]

In their second annual report released this week, IAB and Deloitte announce their findings for ad-spend in the Netherlands in 2011. This year’s edition relies on data supplied by 40 companies. Roel van Rijsewijk, Deloitte Online Business Innovation, comments: “2011 has [...]