Good news day for companies offering mobile advertising services, like the newly-launched exchange marketplace from Adfonic. Mediapost writes that the advertising on mobiles could reach $28.8 billion within 5 years. The report published by Ineum Consulting states that [...]

Adfonic launched a self-service mobile ad marketplace this week. The platform allows advertisers to build, execute, monitor and control campaigns. Publishers have access to tools and real-time reporting and analytics to maximise their earning potential from mobile advertising. [...]

Rubicon Project Hires Director Of UK Publisher Development The Rubicon Project, a yield optimisation platform aimed at publishers and ad networks, stepped up its expansion into Europe by hiring Justin Thomas as Director of UK Publisher Development. Thomas worked as [...]

ThinkEquity, the New York-based research company, recently published a report on Non-Premium Display Advertising,. It provides an excellent overview of the display market and the growing influence of ad exchanges. The report makes a number of interesting observations on the [...]

Yield Optimisation has become a growing area of importance for publishers. With so many ad network and exchange relationships to manage, and needing to squeeze as much revenue from its impressions, publishers have come to rely on yield optimizers [...]

Microsoft dominates the news as it seeks a buyer for Razorfish. The company is being valued at seven hundred million, and Publicis, who announced a partnership with Microsoft this week to build a TV ad network, is rumoured to [...]

There is yet another story of a large agency setting up a specialised data unit. This time, it’s Omnicom Media Group (OMG). They plan to offer clients a better understanding of how to reach customers with BT. [...]

Improve Digital have announced they are launching Pubmatic's Ad Price Prediction tool in Europe. PubMatic’s algorithm predicts ad pricing in real‐time on behalf of the publisher. More information about this new feature is contained in the press release [...]

Since its launch eighteen months ago, Adjug has facilitated ad trading between advertisers and publishers through its exchange marketplace. Transparency and fairness are key elements of the platform: Adjug allows publishers the ability to set a floor price for [...]

Some UK agencies are now setting up specialist ad trading divisions to leverage the buying potential of the growing exchange marketplace. Most are working with outside specialists to maximise the return on their clients' online media buys. Using data and [...]