Ad fraud receives a lot of attention in the trade press and occasionally rears its ugly head in the national press too. The problem is that committing ad fraud is relatively easy (Mikki Kotila explained how in a recent episode [...]

The Road to ATS London is a series of specialist posts on technology, data and the business models emerging in the programmatic eco-system, all to be published in the run up to ATS London. Tickets for ATS London on [...]

In this week’s ExchangeWire European Weekly Roundup: Google reacts to EU cookie ruling; InMobi partners with Samsung; According to the Eyeota Index audience data spend soars in the UK; and AOL relies on Java 8 for the push into the [...]

Despite beating analyst forecasts of $4.04 billion vs $3.99 billion (a 39% y-o-y increase), Facebook's stock was down in after-hour trading yesterday amid Wall Street's worries about its cost base. Highlights: - Mobile advertising revenue represented approximately 76% of advertising revenue for [...]

The 'Internet of Things' (IoT) is upon us, but as consumer uptake of the latest enabled gadgets surges, many marketers are being kept awake at night wondering how they will manage to capitalise on marketing opportunity presented by this phenomenon. Rakhee Jogia, [...]

Twitter stock fell by 11% yesterday following disappointing Q2 2015 earnings. Although revenue was up, the lack of user growth has shaken market confidence. Highlights: - Q2 revenue of $502m, up 61% year-over-year (at constant currencies, revenue would have increased 68%) - Advertising [...]

Europe's mega ad tech/digital advertising/digital media week is nearly upon us – when senior level agency, marketer and tech execs descend on Cologne with big volume deals to sign and custom algos to flog. All of this will of course be kicked [...]

This week's Roundup brings news about another partnership that Melt DSP announced in Brazil; a debate about the legal perspective of programmatic buying in the same country, which is known for its unique approach and rules for the advertising industry; [...]

In this week’s ExchangeWire European Weekly Roundup: ad tech companies push EU to investigate Google dominance; Nikkei buys FT for $1.2bn; ad tech is killing the online experience, allegedly; and ATS London, more speakers announced and tickets selling fast. Ad tech companies [...]

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis. In this week’s edition: UK ad viewability falls below 50%; US programmatic spend reaches [...]