As the out-of-home (OOH) sector continues on a trajectory of growth, what will next year bring? We asked the ad tech industry what they predict for the OOH space in 2026.  Just last week, the UK’s out-of-home advertising body, Outsmart, reported [...]

In today’s Digest, we discuss the out-of-home advertising (OOH) industry reporting 4.4%  growth in Q3, Australia making streamer content quotas law, and China’s AI governance framework winning backing from researchers at DeepSeek and Alibaba.

billups' EMEA CEO James McEwan and managing director UK Nick Bell, examine the current state of out of home (OOH) advertising and how its role is evolving as demands for data and optimised performance increase. They look at how media [...]

Johnny O'Neill of VideoElephant gathers his thoughts on what the DPAA's Video Everywhere Summit revealed about the CTV and OOH landscapes...

Emma Labrador, CMO at Displayce, tells us why DOOH was a hot topic at DMEXCO 2025... Walking through the halls of DMEXCO this year, one thing was striking: DOOH was not just present, it was everywhere. Panels, research sessions, and discussions [...]

Today’s Digest discusses the UK seeking broader Apple user data according to a legal filing, out-of-home ad revenue dipping, and Microsoft AI debuting its first in-house models.

In today’s Digest, we discuss claims that Meta inflated ad performance; Australia’s OOH industry seeing growth across all categories, as well as Google altering play store rules amid EU scrutiny...

Today (24 July, 2025) VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, in partnership with ECN, a world leading digital out of home office media publisher, has released a new report ‘Office to Onboard: How Programmatic DOOH reaches [...]

JCDecaux UK's Director of Programmatic joins us to discuss how programmatic digital out of home is helping digital marketers to solve effectiveness challenges in omnichannel campaigns.

In the second article in our series covering programmatic digital-out-of-home (pDOOH), in association with JCDecaux, Tom Bottomley, director, programmatic at Journey Further, examines the value programmatic can add to DOOH, the importance of omnichannel measurement, multi-market strategy and activation, as [...]