Today, VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform in partnership with Yahoo Advertising has released a whitepaper examining the potential outcomes of including programmatic digital out-of-home (prDOOH) within multi-channel campaigns. As outlined in VIOOH’s annual State of the Nation report, a key [...]

Amplified Intelligence, the most trusted source for accurate attention measurement, has partnered with Chalice Custom Algorithms – a leading AI application backed by TD7, The TradeDesk’s investment arm – to bring together real human attention data and smart bidding technology. [...]

Nano Interactive, a leader in ID-free ad targeting solutions, has announced a new partnership with PubMatic, an independent technology company delivering digital advertising’s supply chain of the future. This new partnership provides greater choice for buyers, as Nano’s AI intent-driven [...]

Hivestack, the world’s leading independent programmatic digital out of home (DOOH) ad tech company has grown its presence in Thailand through a new DOOH partnership with leading local media owner specialising in elevator screens, UpMedia.  Through this partnership, 2,000 UpMedia DOOH [...]

Taboola, a global leader in powering recommendations for the open web,  announced its advertiser clients can now start running native advertising on Yahoo’s premier digital properties globally, in more than a dozen markets worldwide, through the Taboola advertising platform.  Starting now, [...]

In today's ExchangeWire news digest: a new report from Freedom on the Net highlights the risks of AI; WPP partners with Shopify to enhance its e-commerce offerings; and US Senators launch a probe into personnel changes between TikTok and ByteDance. Report [...]

Equativ, the global leading independent ad platform, today (October 4th, 2023) announced its partnership with Utiq — the European ad tech company that delivers a telco-powered Authentic Consent Service to enable responsible digital marketing. Driven by a shared focus on protecting [...]

Azerion, one of Europe’s largest digital advertising and entertainment media platforms, today (October 2nd, 2023) announces the appointment of Bash Labban as senior trading director to drive its agency relationships forward. In his role, Labban will spearhead new and develop existing [...]

Today, purpose-led ad platform Good-Loop and Yahoo announced a global partnership offering carbon neutral private marketplace (PMP) media opportunities to advertisers, in order to help them become more sustainable. As a whole, the digital advertising industry requires a massive amount [...]

StackAdapt (www.stackadapt.com), the leading self-serve programmatic advertising platform, has partnered with Lead Forensics, the world’s No. 1 B2B website visitor identification software, to expand StackAdapt’s latest ABM Targeting and Measurement solution.   This integration empowers B2B marketers and ad agencies seeking to [...]