dentsu Names Clinch Global Preferred Partner for Dynamic Creative Optimisation
dentsu announces a global partnership with Clinch, the leader in dynamic ad serving and personalisation and creator of Flight Control, the omnichannel campaign activation platform, for its dynamic creative optimisation (DCO) offering. The new partnership includes complete access to Clinch’s SaaS platform [...]
Brand Metrics Partners with XITE to Develop World-First CTV Measurement Solution
Global technology company Brand Metrics, which works with publishers to demonstrate the effectiveness of digital advertising, has developed a pioneering partnership with music video streaming service XITE to pioneer a world-first CTV measurement solution. Brand Metrics will apply its measurement methodology [...]
VIOOH & FRAMEN Unite to Unleash the Power of Digital Out-of-Home Advertising
Today, (June 13th, 2023) FRAMEN, the leading content distribution platform for screens in semi-public spaces, is thrilled to announce a strategic partnership with VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform (SSP). This collaboration will provide advertisers with [...]
ARAGO Teams Up with Broadsign to Bridge DOOH & Digital Ad Transactions
ARAGO (formerly the Mediakeys Platform) and Broadsign today (June 12th, 2023) announced a technology partnership that brings all the DOOH inventory available via the Broadsign supply-side-platform (SSP) to ARAGO’s omnichannel demand-side-platform (DSP), making programmatic digital-out-of-home (DOOH) purchases accessible for the [...]
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