The programmatic sector has seen strong growth in the Nordic markets over the last three years. As the region is set to mature, guaranteed solutions are on the rise, as well as demand for header bidding solutions. An operator in [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Sky and DataXu partner; AppNexus launches PriceCheck; Facebook adds mobile web to Audience Network; WPP's multi-billion ad spend on Google; Alliance between Rubicon Project and [...]

While agencies may have moved on, some advertisers in Asia-Pacific have yet to transition from the ad network model and hold out-dated views about programmatic. Matt Harty, Asia-Pacific senior vice president of The Trade Desk, explains in this Q&A with [...]

Today (26 January) OpenX unveils Real-Time Guaranteed, the first programmatic marketplace to transact guaranteed deals with programmatic technology. Tim Cadogan (pictured below), CEO, OpenX talks exclusively with ExchangeWire about how this new solution will deliver on the true promise of [...]

Email seems to be an unlikely channel for programmatic advertising, yet LiveIntent has seen significant growth recently. Maybe precisely because the ad tech community so far has overlooked the capabilities of email as a programmatic channel. In 2015, LiveIntent finalised [...]

With minimal barriers to entry, publishers and buyers alike can realise revenue benefits through programmatic advertising; but only with a rigid understanding of the technology and an effective commercial and pricing strategy.  As programmatic continues its rapid evolution, the skills gap [...]

While budgets and ad spend increase, and programmatic seems ever-on-the-rise, viewability figures appear to be headed south. From the complex web of causes for the contradiction of rising ad spend and declining viewability, Ben Pheloung, head of demand, EU, PulsePoint, (pictured [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: January funding round for Coull; EU scrutinises big data; Publicis launches fund for startups; Google AMP is one month away; and new head of [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: India ad spend to see strong growth in 2016; GroupM inks Line partnership to boost APAC campaigns; [...]

TV consumption trends are experiencing a dramatic shift and the TV industry is having to evolve to continue to deliver targeted messaging to its fragmented audience. This year, broadcasters are more focused than ever on embracing programmatic TV. ExchangeWire talks [...]