Innity is an ad network with a self-service media platform. Arshan Saha, Regional Director, SEA, Innity discusses the challenges and opportunities in an evolving landscape and how ad exchanges and RTB will introduce efficiencies into the market. Here he [...]

Innity is an ad network with a self-service media platform. Arshan Saha, Regional Director, SEA, Innity discusses the challenges and opportunities in an evolving landscape and how ad exchanges and RTB will introduce efficiencies into the market. Here he also [...]

There were three trade press stories this week that exemplified the changing face of the ad network model in the European market. Although these news events were completely disjointed, it did yet again hit home how flexible, adaptable and [...]

Brian O'Kelley, one of the most revered figures in the burgeoning exchange space, is making his first UK keynote speech for nearly six years at ATS London on Tuesday, September 20. O'Kelley, CEO and Co-Founder of AppNexus, will deliver [...]

Improve Digital is releasing this week its 360Yield solution for the European market. Here Janneke Niessen, Co-founder and COO at Improve Digital, discusses the 360Yield offering and how the new solution will look to address the regional sell-side problems in [...]

The marketers' strategy around display continues to evolve as they move into the automated channel. Here Jamie Jaggard, Head of Consumer Marketing, Zoopla Ltd, discusses real-time buying, attribution modelling and the post-view impression window As a marketer what do you [...]

There's been a lot of discussion around whether or not the big five Australian publishers would trade with DSPs and agency trading desks. In recent weeks Fairfax has indicated that they will not be making inventory available through the automated [...]

Welcome to the second edition of TraderTalk, the global ad tech podcast series that looks to discuss and analyse trends in the data-driven display space with key industry stakeholders. In this episode Paul Knegten, VP Marketing, MediaMath speaks to Peer39's [...]

European publishers are nervous. Extremely nervous. They know change is in the air but are not quite sure what to do about it. On the one hand they have a behemoth technology player, who has a massive [...]

Stuart Spiteri Head of Media Platforms, Asia Pacific, Google talks about the growth in Ad Exchanges across the APAC region, how agencies, advertisers are getting on board and how automated buying can increase publisher yield up to 188% more than [...]