AdScale is the biggest display marketplace in the biggest display market in Europe. It therefore matters. A lot. And in terms of real-time dynamic supply it is crucial to the growth of automated buying. Matthias Pantke, [...]

The paywall is not a panacea for the current economic woes being experienced by traditional publishers. In fact outside specialist and business critical content providers, like the WSJ and the FT, you are going to struggle to get anyone [...]

Louisa Wong has spent most of her career working on the supply-side, but recently crossed the rubicon to take up a role at Aegis. The new position, Director of Media Platforms, will focus on ad trading strategies across the [...]

RTB has gone mainstream. It's official. Forrester says so. Impression-level trading is due to hit $823 million of US display spend - at least 7.9% of the total US display market. It's all very exciting stuff. [...]

Despite what some industry reports are saying, mexad is NOT a DSP. It's doesn't licence technology to other buy-side vendors. And it hasn't built a next generation buy-side ad server. So what is it? Well, Mike [...]

StrikeAd recently raised some new funding. Will you look to build out your platform, and move into other markets? AR: We are very pleased to raise investment from eValue, led by Thomas Falk, one of the most successful entrepreneurs in [...]

OpenX announced today that it is launching a new platform for publishers. OpenX Enterprise is looking to optimise yield across guaranteed, non-guaranteed and real-time inventory. The company is tieing its ad sever and ad exchange solutions together with [...]

The European display market is dominated by the UK, France and Germany. These three account for most of the spend in Europe. But sometimes overlooked is the Spanish market, which is currently worth, by the IAB's reckoning, about [...]

Sociomantic is a Berlin-based ad-tech company that offers a real-time buying solution for the European market. Dr. Thomas Nicolai, Managing Director at Sociomantic, spoke to ExchangeWire about the company's proprietary real-time platform, its social targeting layer and the client [...]

You are going to see lots of private exchanges appearing on the European display landscape over the next twelve months. Publishers, looking to open their inventory to a controlled group of real-time buyers, will look to partner a SSP and [...]