Improve Digital Says Publishers Can Benefit From RTB As Pubmatic Release Whitepaper On RTB Pubmatic released its whitepaper on RTB entitled, 'Understanding Real-Time Bidding (RTB) From the Publisher Perspective” last week. The paper points to initial results carried out with [...]

Admeld hosted its first Partner Forum event in New York this week. The event had some great panellists and provided the industry with an excellent overview of how the display market is likely to develop in the coming months. [...]

Brand safety is a massive consideration for European advertisers when they weigh up whether to commit budget to display. After a number of high-profile incidents where branding has appeared alongside inappropriate content, some brands have been reluctant to put [...]

John Were is Operations Director at Global Digital Markets. He took some time last week to speak to ExchangeWire.com about the state of the European exchange space, the arrival of the DSP's and why exchange trading can return strong results [...]

Paul Silver (@thebigsilv) is Digital Direct Response Manager at MEC Manchester. Today’s data driven digital advertising no longer has the same rigid distinctions of old between response and brand. The DNA of both of these forms of advertising has begun to [...]

Pubmatic announced this week that it’s now offering ad network optimisation for premium mobile publishers. Some of the features will include real-time bidding, audience insight and brand protection. This news comes on the back of a similar move by Admeld. [...]

In a bizarre announcement to clients yesterday, Microsoft announced it was closing its ad exchange. The communication referred all existing customers to John Ebbert’s Adexchanger.com for alternative vendors. CPM Advisors' CEO Rob Leathern published the email in full [...]

Cisco Allegedly Looking At A Future Acquisition Of Quantcast The industry blogs are buzzing about Cisco’s new investment in Quantcast. Quantcast announced yesterday that they had raised $27.5 million with Cisco being a significant investor in the round. The company’s technology [...]

There’s been a lot of coverage around Demand Side Platforms in 2009 and this year will be no exception. The European online display market is fragmented, and can be a nightmare to buy across. DSPs aim to bring [...]

Admeld announced today that it has entered a number of RTB partnerships for the European market. The company's initial RTB partners include AdJug, AppNexus, Infectious Digital, Invite Media and MediaMath. Publishers should see a lift in yield [...]