Over the course of the last three years ExchangeWire has witnessed real time bidding emerge from a technological unknown to an established method of media buying. We are now at a point where, although automated-led buying still has room for [...]

We have already looked at how you would execute premium programmatic from a direct sales platform in the first of this series of posts. But what about the other options, namely RTB and the ad exchange. Today we [...]

There has been a lot written around the new industry buzzword, Programmatic Premium. The amount of press devoted to it in the last three months is not the be underestimated. After all, this is the sweet revenue spot for most [...]

Stephan Noller is CEO & Founder of nugg.ad AG At this year’s I-COM conference in Rome I had an interesting discussion with the media manager of a large FMCG company known for booking premium inventory via DSPs for a number of [...]

Stuart Colman is Managing Director, EMEA at Maxifier. I am a big believer in trying to be the best I can be. I work hard, push myself, try new things and deliver something that is as good as I can make [...]

Much is spoken and written about the growing economic strengths of the BRIC markets, it is one reason why ExchangeWire has a growing presence in these markets. However, when it comes to ad tech, India often is left in the [...]

The market in Spain for programmatic media trading is bucking the trend despite the Spanish recession, as publishers there look beyond their own borders for extra revenue, and technology adoption within video is fuelling this trend.

As current advertising technologies such as cookies and unique device identifiers (UDIDs) lose their effectiveness and are being scrutinised for their consumer privacy compliance, digital marketers are looking for alternatives. Here James Lamberti, General Manager and Vice President at AdTruth, [...]

The SafeFrames initiative is interesting because it emphasises that viewability is a very important topic. It shows that the industry is ready to make very important efforts to insure that ad-viewability will be correctly measured. Correctly means, "so robustly that [...]

The challenges of developing an industry standard for ad viewability rages on. The IAB (amongst other bodies) have attempted to bring some order to this via the Safe Frame initiative. ExchangeWire recently caught up with some of more progressive vendors [...]