I’m often asked by colleagues in other countries how the French real time bidding market differs from other international territories. For me, the most interesting recent trend we have witnessed in France is the move by the country’s leading publishers to [...]

Programmatic premium is largely seen as the key driver for continued growth in automated buying. It has been held up by many as a means to deliver improved yield and revenue for publishers drowning in unsold, but is programmatic buying [...]

Damon Scarr is Commercial Director at Yahoo!7. Here he discusses the maturing mobile ad market in Australia and how publishers there can build a sustainable revenue model in the mobile channel. Mobile advertising seems to have had several false starts over [...]

Gamned, an international real-time trading technology company based in France, are positioning themselves to bring RTB campaigns and technology-based advertising to the mainstream. ExchangeWire spoke with CEO & Co-founder Edgar Baudin about their offering. For those unaware of the Gamned proposition, [...]

Frank Addante, Founder & CEO, Rubicon Project delivered the second keynote of the day at ATS London 2012 asking the question, “What is the future of programmatic trading?” He gave an entertaining breakdown of how we’re just “not that brilliant”, [...]

Rob Brett is Head of Data Trading and Commercial Analysis at Future Publishing. Here he discusses how publishers can make better use of their unsold inventory, instead of unloading it into a market already plagued by oversupply problems. I once described [...]

Stuart Byrne is Ebiquity’s UK Head of Digital To see or not to see, that is the question. Too many digital ads never get seen. A huge chunk of digital display could be being seen by precisely no one. That’s advertiser [...]

ATS Paris is just weeks away, and we again look forward to assembling the ad trading community in Paris for our second big event in Paris. A lot has happened over the past twelve month in the French market. We [...]

Do you believe PubMatic was late to Europe? Has this impacted your current market share? PubMatic was later than other players in Europe, but we feel we entered at the right time with the right product. The most important thing is [...]

Online advertising spend has displayed significant growth over the last 10 years and analysts expect this trend to continue. However, a large discrepancy persists between internet time allocation in total “media time” and online advertising revenue. Online advertising growth has been [...]