ArcSpan Technologies, the innovative publisher audience data monetisation company, announced today (April 4th, 2024) the release of AMS “Identifier Audit” dashboards. Available within ArcSpan’s AMS Audience Insights suite, Identifier Audit tracks the presence and correlation of various identifiers to won [...]

Content Ignite, the publisher-first advertising technology and monetisation platform, has today (April 3rd, 2024) announced the launch of Fusion Ad Stacks, a groundbreaking new feature of its Fusion platform which streamlines the complexities of ad stack management into a single, [...]

On today’s news digest: Disney Teams Up with Google's Display & Video 360 and The Trade Desk to Expand its Real-Time Ad Exchange; EU to Introduce Election Disinformation Legislation; Google Fined for Using Publishers’ Data for Gemini  Disney has announced an [...]

Appodeal is a growth platform that transcends ad mediation to empower mobile app publishers to help mobile game publishers maximise monetisation efforts. The partnership between Appodeal and AppHarbr by GeoEdge enhances publishers’ ability to rely on Appodeal by closing the [...]

AdInMo, the mobile in-game advertising platform has added audio and rewarded formats to its tech stack so that publishers and advertisers can now reach and monetise players with even more formats from a single ad placement.  The comprehensive InGamePlay SDK gives [...]

French start-up, Nexx360, has launched in the UK to provide publishers with a wide range of benefits. Its server-side approach to programmatic advertising technology helps publishers to increase revenues, enhance users’ browsing experiences, and reduce their carbon footprint in a [...]

At a live event held on the 24th of January 2024, French advertising technology company Opti Digital presented its barometer showing eCPM fluctuations in 2023 across Western Europe. This study, which focuses exclusively on open auctions, is based on an [...]

Scott Messer, founder of Messer Media, delves into the pivotal role of Curation Houses in digital advertising, explaining how curation can help bridge the gap between publishers and advertisers with quality-driven inventory in a post-cookie world. The Importance of Curation First, let's [...]

Clinch, the leader in dynamic ad serving and personalisation, announced today (February 8th, 2024) the ability to extend its award-winning workflow automation and omnichannel creative personalisation capabilities to audio channels. This development empowers advertisers to seamlessly serve campaigns across multiple [...]

On today’s ExchangeWire digest: Amazon Strikes Deal with Largest UK Publisher; Google Must Address Competition Concerns with Cookie Deprecation; Low Growth for UK Retail Sector In the midst of the cookie crumble, Amazon has struck a deal with Reach, the UK’s [...]