In this exclusive Q&A live from ATS Singapore 2023, Mark Slade, MD at Digital Turbine discusses how attention has evolved into the hottest metric in ad tech and how the industry is utilising it across mobile, gaming and more. How has [...]

A report released by Liftoff and Leanplum on the state of mobile app marketing suggests that app marketers are coming under increased pressure to improve 'deep-funnel interactions', specifically around usage and in-app purchases. While CPA has dropped around installations and usage, the [...]

Awareness campaigns are a critical tool for new and established brands alike. The focus of these campaigns isn’t immediate click throughs and conversions; instead, it is on building brand recognition and consumer retention. Traditional awareness campaigns might include TV advertising [...]

Arguably, one of the most crucial aspects of performance advertising for in-app gaming is creative. From leveraging the correct ad format – depending on your user acquisition, retention, and reactivation strategies – to multivariate testing of creative across those different [...]

TheGamingEconomy visited Casual Connect Europe this week, where we interviewed Simon Spaull, managing director, EMEA, AppLovin, about the challenges and opportunities of in-app monetisation for gaming developers both big and small. TheGamingEconomy: How do independent mobile gaming developers gain traction in [...]