Adtelligent Group has acquired a majority stake in AdSales, strengthening its demand-side platform (DSP) capabilities and accelerating its expansion into social and messenger advertising environments, including Telegram and Meta platforms.  The investment supports Adtelligent’s strategy to offer advertisers unified access to [...]

In today’s Digest, we cover Starmer targeting youth social media access, Ireland’s DPC probing X over Grok imagery, and Ad Net Zero’s young leaders making new recommendations. We also look at Warner Bros giving Paramount a final bid deadline

In today’s Digest, we cover ByteDance scaling back its AI video app following a Disney warning, the Alliance of Independent Agencies launching a Middle East chapter with 23 founding members, and new data showing backlash to Six Nations in-game ads.

IAB Europe, the leading association for the digital advertising and marketing industry, has today (17th December, 2025) released Beyond Reach: Mapping the Social Impact of Digital Advertising and Media. This first-of-its-kind report examines how the digital advertising ecosystem currently addresses [...]

DoubleVerify, a leading software platform that verifies media quality, optimises ad performance, and proves campaign outcomes, released 2025 Global Insights: How Consumers and Marketers Use Walled Gardens – a comprehensive report that includes platform-level insights and examines how social media [...]

Integral Ad Science, a leading global media measurement and optimisation platform, today (9th December, 2025) unveiled its Australia Industry Pulse Report 2026, which reveals a decisive shift in how Australian marketers are planning for the year ahead. The rapid migration [...]

Harry Menear looks at the rise of the micro-influencer in the MENA region, as consumers increasingly resent traditional advertising. How do authenticity and AI come into play, and what does the future hold for MENA's influencer economy? It feels awfully [...]

What are the biggest opportunities for those advertising on social media at the moment? We gathered insights from experts at agencies across the industry.   Taking advantage of a thriving creator economy  The growth of the creator economy has been huge over the [...]

In today’s Digest we look at the biggest announcements from ITV’s Palooza event this week, Reddit reeling in advertisers with the launch of a new ad format, plus Microsoft making its behavioural analytics tool mandatory for publishers.   ITV launches linear TV [...]

In today’s Digest, we discuss the EU rolling out an AI strategy to reduce foreign reliance, OpenAI giving content owners more control on Sora, and Instagram testing an iPad-style layout.