We take a look at the transformative impact of social commerce in APAC, exploring the unique conditions fuelling its meteoric growth. Within Southeast Asia, social commerce transcends mere convenience, embedding itself into daily digital interactions. The population navigates through brands and [...]

On today’s ExchangeWire digest: 93% of 18-24 Year Olds Engage with Sport on Socials; X Strikes Deal with WWE; Google Joins Meta’s Efforts to Detect AI Generated Content  With the Super Bowl having just taken place and major sporting events on [...]

Is this the beginning of the end for big ad spend on Musk’s X? “Go f*** yourself.” Advertisers everywhere will clearly remember Musk’s brusque, profanity-laced response to the news that advertisers are leaving X, marking the beginning of a period of [...]

On today’s ExchangeWire digest: 63% of Publishers Concerned about Decline in Referral Traffic from Social; TikTok Introduces Ad Performance Updates; OpenAI States NYT Lawsuit is “Without Merit”... Publishers are concerned about the sharp decline in referral traffic from social media, finds [...]

From Meta launching an ad-free subscription service as a workaround to European data laws, to Elon Musk’s continued torrent of vitriol against advertisers on X, 2023 certainly was not a dull year in the sphere of social media. But what [...]

In the rapidly evolving world of advertising, a new contender has emerged with the potential to redefine the playing field: commerce media. Welcome to the revolutionary world of commerce media, where shopping carts meet ad spots, and consumers' clicks tell a [...]

ArcSpan, the real-time audience data monetisation platform delivering AI-driven dynamic audience segmentation, has announced the integration of several social media platforms. Through their proprietary extensible software, ArcSpan makes it easy and effective for publishers to extend their audience monetisation success to [...]

In today's ExchangeWire news digest: China's Baichuan amasses USD£300m (~£246m) in funding; Amazon announces it will launch in South Africa next year; and X trials a paid-subscription model for users. China’s Baichuan raises USD$300m in latest funding round AI start-up Baichuan has [...]

In today's ExchangeWire news digest: Kantar reports that FAST channels are becoming increasingly popular in the UK; Snap saw shares jump after its 2024 DAU target was leaked; and Shopee reports exponential growth of add-to-cart conversions at its live festival [...]

In today's ExchangeWire news digest: TikTok responds to EU's call to remove misinformation on Israel-Gaza; new research finds US teens spend more time watching YouTube than Netflix; and Meta introduces brand safety tools for brands. TikTok reports crackdown on Israel-Gaza misinformation TikTok [...]