We’ve all heard the projections; global mobile ad spend is set to triple to $37bn by 2017, accounting for half of total US digital ad budgets. The driver; programmatic buying – set to reach more than 50% of US display [...]

The title of this post is clearly a cop out, as it is intended to hedge my chances of complete and abject failure come the retrospective at the end of 2014. But I feel the predictions for this year [...]

Earlier this week UK trade bodies representing brands, advertisers and the ad tech communities agreed a set of guidelines aimed at providing greater transparency in the online ad trading sector, bringing a near three-year deadlock to an end. The newly formed [...]

While everyone in the advertising industry is talking about technologies, such as data management platforms, and have an opinion regarding the value of data, lots of people forget to mention that there is a key challenge related to DMPs: the [...]

According to an AdEx Benchmark 2012 study, published by IAB Europe, Russia ranks fourth in Europe in terms of its online advertising market (€1.6 billion in 2012). The Russian market has grown at an impressive annual rate of 34%. The [...]

The digital advertising market is rapidly becoming more automated, more data-driven and interconnected — but what are publishers and agencies doing with this today? Are they adapting, and if so, how? What are their attitudes towards this opportunity and what [...]

IPONWEB launches its BidSwitch today at DMEXCO. With the number of bidders and customised solutions exploding, BidSwitch is seen as an attempt to solve the fragmentation problem in global programmatic supply and demand. Here Derek O'Neil, Chief Business [...]

Background: Sambreel’s AdWare was Ostensibly Shut Down Last Year. On December 9, 2011, the Wall Street Journal called Sambreel out for illegitimately injecting ads into Facebook and Google webpages via adware browser plugins like PageRage and BuzzDock. Facebook subsequently blocked its users from [...]

ExchangeWire hosted a panel at ATS London 2011 discussing the death of the media plan. While it was hubris to suggest that its death was imminent, there was a lot of debate around the consequences of it departing from the [...]

PubMatic's Rob Jonas discusses how APAC publishers can learn from the "mistakes" of Incumbent markets, and put the right strategies in place. How are regional publishers building strategies around programmatic, and where is APAC at the moment in terms of development? The [...]