Planet Earth is heating up, and the advertising industry is fanning the flames. As players in the advertising ecosystem attempt to pave the way for a more sustainable future, how far have industry efforts taken us?   The Advertising Ecosystem vs the [...]

Tappx, a leading AdTech provider of digital technologies for mobile, website and CTV advertising, has unveiled a new major milestone on its sustainability journey, with the ultimate goal of achieving net zero emissions by 2030. With this effort, Tappx hopes [...]

As part of its ongoing commitment to help clients significantly reduce the environmental impact of their campaigns, Captify, the leading search intelligence platform for the open web, today (March 7th, 2024) announced an expansion of its sustainability efforts through the [...]

The importance of safeguarding brand reputation within the complex web of online advertising has never been more critical. Jerry Daykin, a seasoned brand-side marketer with a career spanning roles at Diageo, GSK, and Mondelēz, delves into the challenges and opportunities [...]

On today’s ExchangeWire digest: Walmart To Buy TV Maker Vizio for $2.3bn; TikTok Under European Commission Investigation; Legal Cases Over Greenwashing On The Rise  Retail giant Walmart is set to buy TV maker Vizio for $2.3bn (£1.8bn) in a move to [...]

IAB Europe, the leading European-level industry association for the digital marketing and advertising ecosystem, has announced the results of its latest annual ‘State of Readiness - Sustainability in Digital Advertising’ Report for 2024.  The main findings highlighted that the vast majority [...]

IMPACT+, a global pioneer in helping advertisers reduce the environmental impact of their digital ad campaigns, today (February 13th, 2024) announced that Sam Frost has joined the company as its new senior sales manager, brands & agencies, UK and Northern [...]

Adform, the most powerful and safe media buying platform, today (February 12th, 2024) announces it has joined the Science Based Targets initiative (SBTi) as the first global Demand Side Platform (DSP) to do so. Following a milestone year of sustainability [...]

Dentsu has partnered with The GoodNet – the ethical intelligence company – to launch a new Ethical Media Index (EMI) in the UK, enabling brands to plan and measure the ethical performance of their digital campaigns. Dentsu research has found that [...]

Cedara, The Carbon Intelligence Platform, and Assertive Yield, a Total Ad Revenue Management and Optimisation Solution for publishers, proudly announce their strategic partnership aimed at empowering publishers to accelerate their journey towards achieving net zero emissions. This collaboration marks a [...]