LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising performance, today (December 19th, 2023) announced that it has been granted two patents for the novel technology enabling its Intelligent Marketplace for buyers and sellers.  The first [...]

Planning and buying attention will not solve digital advertising’s sustainability challenges - but placing a greater focus on the location and quality of inventory can help shape the industry’s environmentally conscious future. Liam Brennan, managing director at The Responsible Marketing [...]

In the latest in our Predictions series, we take a look at what the major innovations of the next twelve months could be. A broad category to look at, AI, identity, and sustainability all feature highly on our industry experts predictions [...]

Seedtag, the leading global contextual advertising company, has investigated which Christmas shopping and planning articles drive the most interest among consumers. Seedtag used its proprietary contextual AI platform, Liz, to analyse content engagement and interactions across its global publisher network [...]

Equativ, the global leading independent ad platform, has announced its innovative new collaboration with Greenbids: an advanced optimisation engine that powers sustainable ad operations using artificial intelligence (AI). The partnership is a major step in Equativ’s dual mission to both boost [...]

Blis, the omnichannel advertising platform, today (November 16th, 2023) announced that its near-term target for carbon reduction has been validated by the Science Based Targets initiative (SBTi). This UN-backed global body enables businesses to set emissions reduction targets that align [...]

One10, a leader in enterprise-level performance improvement solutions through travel, events, experiential, and marketing services, is thrilled to announce its strategic partnership with Cedara, the carbon intelligence platform, to power its path to net zero. This collaboration marks a significant [...]

Today (November 7, 2023), Cedara, The Carbon Intelligence Platform, is proud to announce the adoption of the SRI framework produced by SRI and Alliance Digitale. As part of their commitment to environmental sustainability and accountability, Cedara has moved all media [...]

Ciaran O'Kane looks on the bright side, and dives into the eight areas of focus that give adland reasons to be cheerful. The title of this post might suggest I am looking to ape Marc Anderseen’s verbose libertarian essay on why [...]

Cedara, The Carbon Intelligence Platform, is excited to announce a significant addition to its Advisory Board, Gerry D’Angelo, former VP, global media at Procter & Gamble (P&G), is bringing his wealth of expertise and passion for sustainability to further strengthen [...]